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MOST RECENT TESTS
Test #433 on
Expertinstitute.com
by
Ardit Veliu
Sep 30, 2022
Desktop
Mobile
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Ardit Veliu Tested Pattern #20: Canned Response In Test #433 On Expertinstitute.com


In this experiment a dynamic canned response was added to a lead form. The contents of the copy reflected a handful of user choices from other form field selections. Impact on leads / form submissions was measured.
Test #434 on
Learnwithhomer.com
by
Stanley Zuo
Sep 30, 2022
Mobile
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Stanley Zuo Tested Pattern #66: Complementary Upsell In Test #434 On Learnwithhomer.com


In this experiment, an upsell modal appeared during a signup funnel. In the variation, if users did not select a monthly plan, they were nudged to an annual one. Impact on overall and annual signups was measured.
Test #428 on
Volders.de
by
Daria Kurchinskaia
Aug 16, 2022
Desktop
Mobile
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Daria Kurchinskaia Tested Pattern #26: Cart Reminder In Test #428 On Volders.de


In this test 1) a passive hint communicated to users that their data will be saved for 7 days for them to be able to continue their cancellation later and 2) dropped off users were targeted with an email campaign within the first 4 hours after drop off. The reminder email linked users to a shipping page (checkout page) without them requiring to fill out their personal, contract information one more time.
Test #417 on
Cxl.com
by
Ognjen Bošković
Jun 27, 2022
Desktop
Mobile
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Ognjen Bošković Tested Pattern #127: Vague Or Specific Benefits In Test #417 On Cxl.com


CXL ran an interesting experiment that (1) added more specificity on a newsletter subscription page as well as (2) reinforced it consistently. Most visibly, an abstract or vague headline statement (control) was changed to a benefit oriented one - hinting that subscribers will eventually receive valuable case studies. This message was further reinforced with supporting copy that explained where these case studies are obtained from along with the frequency of the delivery. This same message was also reinforced with an image of actual case studies. The call to action button was also adjusted to mimic the benefit.
Impact on newsletter signups was measured.
Test #409 on
Expertinstitute.com
by
Ardit Veliu
Apr 30, 2022
Desktop
Mobile
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Ardit Veliu Tested Pattern #20: Canned Response In Test #409 On Expertinstitute.com


In this experiment, the copy of an input textarea on a lead form was used to summarize a user's choices. Instead of showing using a generic "Message" statement, the variation use the following formula: "I'm a [Lead Type] located in [State] looking for [Expert Type]. Looking forward to hearing from you today. Thank You." Impact of leads was measured.
Test #405 on
Learnwithhomer.com
by
Stanley Zuo
Apr 07, 2022
Mobile
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Stanley Zuo Tested Pattern #119: Unselected Or Selected Defaults In Test #405 On Learnwithhomer.com


In this experiment, the annual plan was preselected instead of starting off unselected in the control. Impact on two metrics was measured: any plan and annual plan purchases.
Test #404 on
Expertinstitute.com
by
Ardit Veliu
Mar 31, 2022
Desktop
Mobile
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Ardit Veliu Tested Pattern #97: Bigger Form Fields In Test #404 On Expertinstitute.com


In this experiment, the button width was extended to the full width of the form above. Impact on leads was measured.
Test #367 on
Backstage.com
by
Stanley Zuo
Jul 22, 2021
Desktop
Mobile
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Stanley Zuo Tested Pattern #124: Confirmed Selection In Test #367 On Backstage.com


In this experiment, a confiming text was added at the top of a signup modal. The text reinforced the selection from a previous listing page, giving a good reason for continuing the signup process.
Test #341 on
by
( ! ) Deprecated: ucfirst(): Passing null to parameter #1 ($string) of type string is deprecated in /home/jlahijani/Sites/goodui.org/site/ready.php on line 521 Call Stack # Time Memory Function Location 1 0.0000 465800 {main}( ) .../index.php:0 2 0.0609 2252824 ProcessWire\Wire->__call( $method = 'execute', $arguments = [0 => TRUE] ) .../index.php:55 3 0.0609 2252824 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\ProcessPageView { }, $method = 'execute', $arguments = [0 => TRUE], $type = ??? ) .../Wire.php:484 4 0.0609 2253240 ProcessWire\Wire->_callMethod( $method = '___execute', $arguments = [0 => TRUE] ) .../WireHooks.php:952 5 0.0609 2253240 ProcessWire\ProcessPageView->___execute( $internal = TRUE ) .../Wire.php:416 6 0.0638 2268032 ProcessWire\ProcessPageView->renderPage( $page = class ProcessWire\Page { public $id = 1020; public $name = 'tests'; public $parent = '/'; public $template = 'tests'; public $numChildren = 411; public $title = 'Tests'; public $urlSegment = 'screen'; public $data = ['title' => 'Tests', 'urlSegment' => 'screen'] }, $request = class ProcessWire\PagesRequest { } ) .../ProcessPageView.module:114 7 0.0759 2302272 ProcessWire\Wire->__call( $method = 'render', $arguments = [] ) .../ProcessPageView.module:184 8 0.0759 2302272 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\Page { public $id = 1020; public $name = 'tests'; public $parent = '/'; public $template = 'tests'; public $numChildren = 411; public $title = 'Tests'; public $urlSegment = 'screen'; public $data = ['title' => 'Tests', 'urlSegment' => 'screen'] }, $method = 'render', $arguments = [], $type = ??? ) .../Wire.php:484 9 0.0760 2304232 ProcessWire\Wire->__call( $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ) .../WireHooks.php:1060 10 0.0760 2304232 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\PageRender { public $data = ['clearCache' => 1] }, $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }], $type = ??? ) .../Wire.php:484 11 0.0760 2304648 ProcessWire\Wire->_callMethod( $method = '___renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ) .../WireHooks.php:952 12 0.0760 2304648 ProcessWire\PageRender->___renderPage( $event = class ProcessWire\HookEvent { public $data = ['object' => class ProcessWire\Page { ... }, 'method' => 'render', 'arguments' => [...], 'return' => NULL, 'replace' => FALSE, 'options' => [...], 'id' => 'Page:100.0:render', 'cancelHooks' => FALSE, 'when' => 'after'] } ) .../Wire.php:416 13 0.0767 2305192 ProcessWire\Wire->__call( $method = 'render', $arguments = [] ) .../PageRender.module:575 14 0.0767 2305192 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['wire' => class ProcessWire\ProcessWire { ... }, 'classLoader' => class ProcessWire\WireClassLoader { ... }, 'hooks' => class ProcessWire\WireHooks { ... }, 'config' => class ProcessWire\Config { ... }, 'notices' => class ProcessWire\Notices { ... }, 'urls' => class ProcessWire\Paths { ... }, 'log' => class ProcessWire\WireLog { ... }, 'sanitizer' => class ProcessWire\Sanitizer { ... }, 'datetime' => class ProcessWire\WireDateTime { ... }, 'files' => class ProcessWire\WireFileTools { ... }, 'mail' => class ProcessWire\WireMailTools { ... }, 'database' => class ProcessWire\WireDatabasePDO { ... }, 'db' => class ProcessWire\DatabaseMysqli { ... }, 'cache' => class ProcessWire\WireCache { ... }, 'modules' => class ProcessWire\Modules { ... }, 'procache' => class ProcessWire\ProCache { ... }, 'fieldtypes' => class ProcessWire\Fieldtypes { ... }, 'fields' => class ProcessWire\Fields { ... }, 'fieldgroups' => class ProcessWire\Fieldgroups { ... }, 'templates' => class ProcessWire\Templates { ... }, 'pages' => class ProcessWire\Pages { ... }, 'permissions' => class ProcessWire\Permissions { ... }, 'roles' => class ProcessWire\Roles { ... }, 'users' => class ProcessWire\Users { ... }, 'user' => class ProcessWire\User { ... }, 'session' => class ProcessWire\Session { ... }, 'input' => class ProcessWire\WireInput { ... }, 'buster' => class ProcessWire\ProCacheBuster { ... }, 'process' => class ProcessWire\ProcessPageView { ... }, 'page' => class ProcessWire\Page { ... }, 'options' => [...]] }, $method = 'render', $arguments = [], $type = ??? ) .../Wire.php:484 15 0.0767 2306544 ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ) .../WireHooks.php:952 16 0.0767 2306544 ProcessWire\TemplateFile->___render( ) .../Wire.php:413 17 0.0768 2327104 require( '/home/jlahijani/Sites/goodui.org/site/templates/tests.php ) .../TemplateFile.php:328 18 0.5350 4033128 ProcessWire\wireRenderFile( $filename = 'partials/recent-tests', $vars = ['recentTestsPerPage' => 20, 'currentTest' => NULL, 'pages' => class ProcessWire\Pages { }, 'tenPageArray' => class ProcessWire\PageArray { public $count = 0; public $items = [...]; public $selectors = '' }, 'seenPageArray' => class ProcessWire\PageArray { public $count = 10; public $items = [...]; public $selectors = '' }, 'segments' => [1 => 'screen', 2 => 'signup']], $options = ??? ) .../tests.php:54 19 0.5350 4033128 ProcessWire\WireFileTools->render( $filename = 'partials/recent-tests', $vars = ['recentTestsPerPage' => 20, 'currentTest' => NULL, 'pages' => class ProcessWire\Pages { }, 'tenPageArray' => class ProcessWire\PageArray { public $count = 0; public $items = [...]; public $selectors = '' }, 'seenPageArray' => class ProcessWire\PageArray { public $count = 10; public $items = [...]; public $selectors = '' }, 'segments' => [1 => 'screen', 2 => 'signup']], $options = [] ) .../Functions.php:517 20 0.5350 4035024 ProcessWire\Wire->__call( $method = 'render', $arguments = [] ) .../WireFileTools.php:1482 21 0.5350 4035024 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['recentTestsPerPage' => 20, 'pages' => class ProcessWire\Pages { ... }, 'tenPageArray' => class ProcessWire\PageArray { ... }, 'seenPageArray' => class ProcessWire\PageArray { ... }, 'segments' => [...]] }, $method = 'render', $arguments = [], $type = ??? ) .../Wire.php:484 22 0.5350 4035440 ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ) .../WireHooks.php:952 23 0.5351 4035440 ProcessWire\TemplateFile->___render( ) .../Wire.php:413 24 0.5351 4062120 require( '/home/jlahijani/Sites/goodui.org/site/templates/partials/recent-tests.php ) .../TemplateFile.php:328 25 1.2509 4964896 ProcessWire\wireRenderFile( $filename = 'partials/test-kicker', $vars = ['test' => class ProcessWire\Page { public $id = 7551; public $name = '341'; public $parent = '/tests/'; public $template = 'test'; public $number = 341; public $full_name = ''; public $tags = '2075'; public $metric_repeater = '(RepeaterPageArray) 7555'; public $app = ''; public $url_ = ''; public $data = [...] }, 'devices' => TRUE, 'screens' => TRUE, 'metricName' => FALSE], $options = ??? ) .../recent-tests.php:206 26 1.2509 4964896 ProcessWire\WireFileTools->render( $filename = 'partials/test-kicker', $vars = ['test' => class ProcessWire\Page { public $id = 7551; public $name = '341'; public $parent = '/tests/'; public $template = 'test'; public $number = 341; public $full_name = ''; public $tags = '2075'; public $metric_repeater = '(RepeaterPageArray) 7555'; public $app = ''; public $url_ = ''; public $data = [...] }, 'devices' => TRUE, 'screens' => TRUE, 'metricName' => FALSE], $options = [] ) .../Functions.php:517 27 1.2510 4966904 ProcessWire\Wire->__call( $method = 'render', $arguments = [] ) .../WireFileTools.php:1482 28 1.2510 4966904 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['test' => class ProcessWire\Page { ... }, 'devices' => TRUE, 'screens' => TRUE, 'metricName' => FALSE] }, $method = 'render', $arguments = [], $type = ??? ) .../Wire.php:484 29 1.2510 4967320 ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ) .../WireHooks.php:952 30 1.2510 4967320 ProcessWire\TemplateFile->___render( ) .../Wire.php:413 31 1.2511 4988016 require( '/home/jlahijani/Sites/goodui.org/site/templates/partials/test-kicker.php ) .../TemplateFile.php:328 32 1.2526 4989760 ProcessWire\urlFormatter( $url = '', $length = 20 ) .../test-kicker.php:7 33 1.2526 4989760 ucfirst( $string = NULL ) .../ready.php:521
Alex James
Feb 25, 2021
Desktop
Mobile
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Alex James Tested Pattern #35: Floating Labels In Test #341


This experiment shows a comparison between floating-field labels vs top-aligned labels. In the control, the form labels first appeared inline and as users would begin typing, they floated to the top of the field. The variation had fixed field labels above the form fields at all times. Impact on signups was measured.
Test #327 on
Backstage.com
by
Stanley Zuo
Nov 26, 2020
Desktop
Signup
Stanley Zuo Tested Pattern #120: Panel Image In Test #327 On Backstage.com


In this experiment, an aspirational photo was shown on the right side panel - reinforcing the theme of casting calls. The experiment measured progression to the next step and completed signups.
Test #323 on
Backstage.com
by
Stanley Zuo
Oct 29, 2020
Mobile
Signup
Stanley Zuo Tested Pattern #117: Company Logos In Test #323 On Backstage.com


In this experiment, the variation replaced a text testimonial with high-profile production companies that have cast with Backstage. The logos were shown during the signup and checkout flow.
Test #317 on
Volders.com
by
Michal Fiech
Sep 28, 2020
Mobile
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Michal Fiech Tested Pattern #119: Unselected Or Selected Defaults In Test #317 On Volders.com


In this mobile experiment, an unselected vs selected payment plan was tested for its impact on sales. The experiment ran on a mid page of a signup funnel where customers were being asked to select one of two payment plans.
Test #315 on
Backstage.com
by
Stanley Zuo
Aug 22, 2020
Mobile
Signup
Stanley Zuo Tested Pattern #7: Social Counts In Test #315 On Backstage.com


In this experiment, a dynamic number of job postings was displayed during the signup process - reinforcing the value of signing up for membership access.
Test #302 on
Volders.de
by
Michal Fiech
Jun 09, 2020
Desktop
Mobile
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Michal Fiech Tested Pattern #83: Progressive Fields In Test #302 On Volders.de


In this experiment a long form (A) was replaced with a progressive form interaction (B). Most of the form fields would appear in a grey-disabled style, until the prerequioste fields were first filled out.
Test #300 on
Volders.de
by
Michal Fiech
May 25, 2020
Desktop
Mobile
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Michal Fiech Tested Pattern #3: Fewer Form Fields In Test #300 On Volders.de


In this experiment, a password field was removed on a contract cancellation form (Volders).
In the control version, users were required to enter their email address and a password. If the email address was associated with an existing account, then the password was used to authenticate the user (and validated). When users entered a new email address, then the password field was used to create a new account.
In the variation, the password field was removed, as the authentication happened after the conversion itself using other backend mechanisms.
Test #291 on
Elevate App
by
Jesse Germinario
Mar 30, 2020
Mobile
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Jesse Germinario Tested Pattern #91: Forced Action In Test #291


This experiment was ran on the initial onboarding screens of the Elevate App - right after installing and launching the app for the first time. The change was the removal of subtle "skip" links that fast tracked users to the signup/login screen (Get Started). Hence in the variation, all users had to scroll through the 4 introductory messages before being asked to create an account.
Test #280 on
Volders.de
by
Alexander Krieger
Jan 24, 2020
Desktop
Mobile
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Alexander Krieger Tested Pattern #3: Fewer Form Fields In Test #280 On Volders.de


In this experiment on a contract cancellation funnel, one field was removed - a secondary contract ID. The control and variation both had a primary "customer ID" with which to identify and cancel someone's contract with.
Test #273 on
Elevate App
by
Jesse Germinario
Dec 19, 2019
Mobile
Signup
Jesse Germinario Tested Pattern #9: Multiple Steps In Test #273


This experiment tests the impact of a different paywall screen on iOS. The current control paywall screen for 100% of iOS users was the animated pro screen. In this screen, users see an animation that gives shows glimpses of several Elevate games in action, as well as a bulleted list of key selling points for Pro. The proposed change (variant B) features a swipeable carousel of pages where each page has an image and some accompanying text explaining a different benefit of subscribing to Pro. The hypothesis is that we can lift conversion by showing users the alternate swiping paywall screen.
Test #271 on
Analytics-toolkit.co...
by
Georgi Z. Georgiev
Nov 24, 2019
Desktop
Mobile
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Georgi Z. Georgiev Tested Pattern #4: Testimonials In Test #271 On Analytics-toolkit.co...


In this experiment, the test variant showed 2 testimonials on the user registration / free trial registration page at Analytics-Toolkit.com
Test #105 on
Inktweb.nl
by
Martijn Oud
Sep 23, 2019
Desktop
Mobile
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Martijn Oud Tested Pattern #111: Field Explanations In Test #105 On Inktweb.nl


In this experiment, onhover tooltip explanations were added to selected fields (Firstname, Lastname, Phone, Email and Password). One translation example of the Firstname tooltip was the following "Enter your first name (or letter) so that we can address you in a more personal way".