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Test #437 on
Vivareal.com.br
by
Rodrigo Maués
Oct 28, 2022
Desktop
Mobile
Listing
Rodrigo Maués Tested Pattern #18: Single Or Alternative Buttons In Test #437 On Vivareal.com.br


In this experiment, an additional and alternative text based call to action link was added on real estate properity listings. Instead of only having "Ligar" ("Call"), "Enviar mensagem" was also appended ("Send Message"). This additional link lead to a lead-gen form.
Test #396 on
Depositphotos.com
by
Gleb Hodorovskiy
Feb 13, 2022
Desktop
Listing
Gleb Hodorovskiy Tested Pattern #124: Confirmed Selection In Test #396 On Depositphotos.com


In this experiment from Conversionrate.store, the framing of the registration message was changed from a generic account creation one to a specific image selected by the user. The experiment started on a listing page of a stock photography / illustration site. The control showed a more generic message with benefits for signing up and making the purchase. Whereas the variation repeated the actual image that customers clicked on from listing pages - establishing continuity as well as providing a reason for signing up. Impact on sales was measured.
Test #391 on
Backstage.com
by
Stanley Zuo
Dec 30, 2021
Desktop
Mobile
Listing
Stanley Zuo Tested Pattern #82: Onboarding Callouts In Test #391 On Backstage.com


This experiment added a small nudge or callout to encourage more signups. Attention was directed towards the save function, which lead to the signup flow for anyone not signed it. Impact on signups was measured.
Test #388 on
by
( ! ) Deprecated: ucfirst(): Passing null to parameter #1 ($string) of type string is deprecated in /home/jlahijani/Sites/goodui.org/site/ready.php on line 521 Call Stack # Time Memory Function Location 1 0.0001 465448 {main}( ) .../index.php:0 2 0.0975 2254440 ProcessWire\Wire->__call( $method = 'execute', $arguments = [0 => TRUE] ) .../index.php:55 3 0.0975 2254440 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\ProcessPageView { }, $method = 'execute', $arguments = [0 => TRUE], $type = ??? ) .../Wire.php:484 4 0.0975 2254856 ProcessWire\Wire->_callMethod( $method = '___execute', $arguments = [0 => TRUE] ) .../WireHooks.php:952 5 0.0975 2254856 ProcessWire\ProcessPageView->___execute( $internal = TRUE ) .../Wire.php:416 6 0.1020 2269656 ProcessWire\ProcessPageView->renderPage( $page = class ProcessWire\Page { public $id = 1020; public $name = 'tests'; public $parent = '/'; public $template = 'tests'; public $numChildren = 411; public $title = 'Tests'; public $urlSegment = 'screen'; public $data = ['title' => 'Tests', 'urlSegment' => 'screen'] }, $request = class ProcessWire\PagesRequest { } ) .../ProcessPageView.module:114 7 0.1234 2303896 ProcessWire\Wire->__call( $method = 'render', $arguments = [] ) .../ProcessPageView.module:184 8 0.1235 2303896 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\Page { public $id = 1020; public $name = 'tests'; public $parent = '/'; public $template = 'tests'; public $numChildren = 411; public $title = 'Tests'; public $urlSegment = 'screen'; public $data = ['title' => 'Tests', 'urlSegment' => 'screen'] }, $method = 'render', $arguments = [], $type = ??? ) .../Wire.php:484 9 0.1236 2305856 ProcessWire\Wire->__call( $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ) .../WireHooks.php:1060 10 0.1236 2305856 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\PageRender { public $data = ['clearCache' => 1] }, $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }], $type = ??? ) .../Wire.php:484 11 0.1236 2306272 ProcessWire\Wire->_callMethod( $method = '___renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ) .../WireHooks.php:952 12 0.1236 2306272 ProcessWire\PageRender->___renderPage( $event = class ProcessWire\HookEvent { public $data = ['object' => class ProcessWire\Page { ... }, 'method' => 'render', 'arguments' => [...], 'return' => NULL, 'replace' => FALSE, 'options' => [...], 'id' => 'Page:100.0:render', 'cancelHooks' => FALSE, 'when' => 'after'] } ) .../Wire.php:416 13 0.1247 2306808 ProcessWire\Wire->__call( $method = 'render', $arguments = [] ) .../PageRender.module:575 14 0.1247 2306808 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['wire' => class ProcessWire\ProcessWire { ... }, 'classLoader' => class ProcessWire\WireClassLoader { ... }, 'hooks' => class ProcessWire\WireHooks { ... }, 'config' => class ProcessWire\Config { ... }, 'notices' => class ProcessWire\Notices { ... }, 'urls' => class ProcessWire\Paths { ... }, 'log' => class ProcessWire\WireLog { ... }, 'sanitizer' => class ProcessWire\Sanitizer { ... }, 'datetime' => class ProcessWire\WireDateTime { ... }, 'files' => class ProcessWire\WireFileTools { ... }, 'mail' => class ProcessWire\WireMailTools { ... }, 'database' => class ProcessWire\WireDatabasePDO { ... }, 'db' => class ProcessWire\DatabaseMysqli { ... }, 'cache' => class ProcessWire\WireCache { ... }, 'modules' => class ProcessWire\Modules { ... }, 'procache' => class ProcessWire\ProCache { ... }, 'fieldtypes' => class ProcessWire\Fieldtypes { ... }, 'fields' => class ProcessWire\Fields { ... }, 'fieldgroups' => class ProcessWire\Fieldgroups { ... }, 'templates' => class ProcessWire\Templates { ... }, 'pages' => class ProcessWire\Pages { ... }, 'permissions' => class ProcessWire\Permissions { ... }, 'roles' => class ProcessWire\Roles { ... }, 'users' => class ProcessWire\Users { ... }, 'user' => class ProcessWire\User { ... }, 'session' => class ProcessWire\Session { ... }, 'input' => class ProcessWire\WireInput { ... }, 'buster' => class ProcessWire\ProCacheBuster { ... }, 'process' => class ProcessWire\ProcessPageView { ... }, 'page' => class ProcessWire\Page { ... }, 'options' => [...]] }, $method = 'render', $arguments = [], $type = ??? ) .../Wire.php:484 15 0.1248 2308160 ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ) .../WireHooks.php:952 16 0.1248 2308160 ProcessWire\TemplateFile->___render( ) .../Wire.php:413 17 0.1249 2328720 require( '/home/jlahijani/Sites/goodui.org/site/templates/tests.php ) .../TemplateFile.php:328 18 0.6256 4050024 ProcessWire\wireRenderFile( $filename = 'partials/recent-tests', $vars = ['recentTestsPerPage' => 20, 'currentTest' => NULL, 'pages' => class ProcessWire\Pages { }, 'tenPageArray' => class ProcessWire\PageArray { public $count = 0; public $items = [...]; public $selectors = '' }, 'seenPageArray' => class ProcessWire\PageArray { public $count = 0; public $items = [...]; public $selectors = '' }, 'segments' => [1 => 'screen', 2 => 'listing']], $options = ??? ) .../tests.php:54 19 0.6256 4050024 ProcessWire\WireFileTools->render( $filename = 'partials/recent-tests', $vars = ['recentTestsPerPage' => 20, 'currentTest' => NULL, 'pages' => class ProcessWire\Pages { }, 'tenPageArray' => class ProcessWire\PageArray { public $count = 0; public $items = [...]; public $selectors = '' }, 'seenPageArray' => class ProcessWire\PageArray { public $count = 0; public $items = [...]; public $selectors = '' }, 'segments' => [1 => 'screen', 2 => 'listing']], $options = [] ) .../Functions.php:517 20 0.6257 4051920 ProcessWire\Wire->__call( $method = 'render', $arguments = [] ) .../WireFileTools.php:1482 21 0.6257 4051920 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['recentTestsPerPage' => 20, 'pages' => class ProcessWire\Pages { ... }, 'tenPageArray' => class ProcessWire\PageArray { ... }, 'seenPageArray' => class ProcessWire\PageArray { ... }, 'segments' => [...]] }, $method = 'render', $arguments = [], $type = ??? ) .../Wire.php:484 22 0.6257 4052336 ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ) .../WireHooks.php:952 23 0.6257 4052336 ProcessWire\TemplateFile->___render( ) .../Wire.php:413 24 0.6257 4079016 require( '/home/jlahijani/Sites/goodui.org/site/templates/partials/recent-tests.php ) .../TemplateFile.php:328 25 1.0256 4715648 ProcessWire\wireRenderFile( $filename = 'partials/test-kicker', $vars = ['test' => class ProcessWire\Page { public $id = 9063; public $name = '388'; public $parent = '/tests/'; public $template = 'test'; public $number = 388; public $full_name = ''; public $tags = [...]; public $metric_repeater = '(RepeaterPageArray) 9067|9068'; public $app = ''; public $url_ = ''; public $data = [...] }, 'devices' => TRUE, 'screens' => TRUE, 'metricName' => FALSE], $options = ??? ) .../recent-tests.php:206 26 1.0256 4715648 ProcessWire\WireFileTools->render( $filename = 'partials/test-kicker', $vars = ['test' => class ProcessWire\Page { public $id = 9063; public $name = '388'; public $parent = '/tests/'; public $template = 'test'; public $number = 388; public $full_name = ''; public $tags = [...]; public $metric_repeater = '(RepeaterPageArray) 9067|9068'; public $app = ''; public $url_ = ''; public $data = [...] }, 'devices' => TRUE, 'screens' => TRUE, 'metricName' => FALSE], $options = [] ) .../Functions.php:517 27 1.0257 4717656 ProcessWire\Wire->__call( $method = 'render', $arguments = [] ) .../WireFileTools.php:1482 28 1.0257 4717656 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['test' => class ProcessWire\Page { ... }, 'devices' => TRUE, 'screens' => TRUE, 'metricName' => FALSE] }, $method = 'render', $arguments = [], $type = ??? ) .../Wire.php:484 29 1.0257 4718072 ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ) .../WireHooks.php:952 30 1.0257 4718072 ProcessWire\TemplateFile->___render( ) .../Wire.php:413 31 1.0258 4738768 require( '/home/jlahijani/Sites/goodui.org/site/templates/partials/test-kicker.php ) .../TemplateFile.php:328 32 1.0271 4740768 ProcessWire\urlFormatter( $url = '', $length = 20 ) .../test-kicker.php:7 33 1.0271 4740768 ucfirst( $string = NULL ) .../ready.php:521
Jakub Linowski
Dec 09, 2021
Mobile
Listing
Jakub Linowski Tested Pattern #51: Shortcut Buttons In Test #388


In this experiment, extra "buy now" buttons were added on a listing page. These buttons were shortcuts to an add to cart flow, whereas the "learn more" buttons lead customers to product detail pages (visible in both control and variation). Impact on adds-to-cart and sales was measured.
Test #387 on
by
( ! ) Deprecated: ucfirst(): Passing null to parameter #1 ($string) of type string is deprecated in /home/jlahijani/Sites/goodui.org/site/ready.php on line 521 Call Stack # Time Memory Function Location 1 0.0001 465448 {main}( ) .../index.php:0 2 0.0975 2254440 ProcessWire\Wire->__call( $method = 'execute', $arguments = [0 => TRUE] ) .../index.php:55 3 0.0975 2254440 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\ProcessPageView { }, $method = 'execute', $arguments = [0 => TRUE], $type = ??? ) .../Wire.php:484 4 0.0975 2254856 ProcessWire\Wire->_callMethod( $method = '___execute', $arguments = [0 => TRUE] ) .../WireHooks.php:952 5 0.0975 2254856 ProcessWire\ProcessPageView->___execute( $internal = TRUE ) .../Wire.php:416 6 0.1020 2269656 ProcessWire\ProcessPageView->renderPage( $page = class ProcessWire\Page { public $id = 1020; public $name = 'tests'; public $parent = '/'; public $template = 'tests'; public $numChildren = 411; public $title = 'Tests'; public $urlSegment = 'screen'; public $data = ['title' => 'Tests', 'urlSegment' => 'screen'] }, $request = class ProcessWire\PagesRequest { } ) .../ProcessPageView.module:114 7 0.1234 2303896 ProcessWire\Wire->__call( $method = 'render', $arguments = [] ) .../ProcessPageView.module:184 8 0.1235 2303896 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\Page { public $id = 1020; public $name = 'tests'; public $parent = '/'; public $template = 'tests'; public $numChildren = 411; public $title = 'Tests'; public $urlSegment = 'screen'; public $data = ['title' => 'Tests', 'urlSegment' => 'screen'] }, $method = 'render', $arguments = [], $type = ??? ) .../Wire.php:484 9 0.1236 2305856 ProcessWire\Wire->__call( $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ) .../WireHooks.php:1060 10 0.1236 2305856 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\PageRender { public $data = ['clearCache' => 1] }, $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }], $type = ??? ) .../Wire.php:484 11 0.1236 2306272 ProcessWire\Wire->_callMethod( $method = '___renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ) .../WireHooks.php:952 12 0.1236 2306272 ProcessWire\PageRender->___renderPage( $event = class ProcessWire\HookEvent { public $data = ['object' => class ProcessWire\Page { ... }, 'method' => 'render', 'arguments' => [...], 'return' => NULL, 'replace' => FALSE, 'options' => [...], 'id' => 'Page:100.0:render', 'cancelHooks' => FALSE, 'when' => 'after'] } ) .../Wire.php:416 13 0.1247 2306808 ProcessWire\Wire->__call( $method = 'render', $arguments = [] ) .../PageRender.module:575 14 0.1247 2306808 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['wire' => class ProcessWire\ProcessWire { ... }, 'classLoader' => class ProcessWire\WireClassLoader { ... }, 'hooks' => class ProcessWire\WireHooks { ... }, 'config' => class ProcessWire\Config { ... }, 'notices' => class ProcessWire\Notices { ... }, 'urls' => class ProcessWire\Paths { ... }, 'log' => class ProcessWire\WireLog { ... }, 'sanitizer' => class ProcessWire\Sanitizer { ... }, 'datetime' => class ProcessWire\WireDateTime { ... }, 'files' => class ProcessWire\WireFileTools { ... }, 'mail' => class ProcessWire\WireMailTools { ... }, 'database' => class ProcessWire\WireDatabasePDO { ... }, 'db' => class ProcessWire\DatabaseMysqli { ... }, 'cache' => class ProcessWire\WireCache { ... }, 'modules' => class ProcessWire\Modules { ... }, 'procache' => class ProcessWire\ProCache { ... }, 'fieldtypes' => class ProcessWire\Fieldtypes { ... }, 'fields' => class ProcessWire\Fields { ... }, 'fieldgroups' => class ProcessWire\Fieldgroups { ... }, 'templates' => class ProcessWire\Templates { ... }, 'pages' => class ProcessWire\Pages { ... }, 'permissions' => class ProcessWire\Permissions { ... }, 'roles' => class ProcessWire\Roles { ... }, 'users' => class ProcessWire\Users { ... }, 'user' => class ProcessWire\User { ... }, 'session' => class ProcessWire\Session { ... }, 'input' => class ProcessWire\WireInput { ... }, 'buster' => class ProcessWire\ProCacheBuster { ... }, 'process' => class ProcessWire\ProcessPageView { ... }, 'page' => class ProcessWire\Page { ... }, 'options' => [...]] }, $method = 'render', $arguments = [], $type = ??? ) .../Wire.php:484 15 0.1248 2308160 ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ) .../WireHooks.php:952 16 0.1248 2308160 ProcessWire\TemplateFile->___render( ) .../Wire.php:413 17 0.1249 2328720 require( '/home/jlahijani/Sites/goodui.org/site/templates/tests.php ) .../TemplateFile.php:328 18 0.6256 4050024 ProcessWire\wireRenderFile( $filename = 'partials/recent-tests', $vars = ['recentTestsPerPage' => 20, 'currentTest' => NULL, 'pages' => class ProcessWire\Pages { }, 'tenPageArray' => class ProcessWire\PageArray { public $count = 0; public $items = [...]; public $selectors = '' }, 'seenPageArray' => class ProcessWire\PageArray { public $count = 0; public $items = [...]; public $selectors = '' }, 'segments' => [1 => 'screen', 2 => 'listing']], $options = ??? ) .../tests.php:54 19 0.6256 4050024 ProcessWire\WireFileTools->render( $filename = 'partials/recent-tests', $vars = ['recentTestsPerPage' => 20, 'currentTest' => NULL, 'pages' => class ProcessWire\Pages { }, 'tenPageArray' => class ProcessWire\PageArray { public $count = 0; public $items = [...]; public $selectors = '' }, 'seenPageArray' => class ProcessWire\PageArray { public $count = 0; public $items = [...]; public $selectors = '' }, 'segments' => [1 => 'screen', 2 => 'listing']], $options = [] ) .../Functions.php:517 20 0.6257 4051920 ProcessWire\Wire->__call( $method = 'render', $arguments = [] ) .../WireFileTools.php:1482 21 0.6257 4051920 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['recentTestsPerPage' => 20, 'pages' => class ProcessWire\Pages { ... }, 'tenPageArray' => class ProcessWire\PageArray { ... }, 'seenPageArray' => class ProcessWire\PageArray { ... }, 'segments' => [...]] }, $method = 'render', $arguments = [], $type = ??? ) .../Wire.php:484 22 0.6257 4052336 ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ) .../WireHooks.php:952 23 0.6257 4052336 ProcessWire\TemplateFile->___render( ) .../Wire.php:413 24 0.6257 4079016 require( '/home/jlahijani/Sites/goodui.org/site/templates/partials/recent-tests.php ) .../TemplateFile.php:328 25 1.0876 4805912 ProcessWire\wireRenderFile( $filename = 'partials/test-kicker', $vars = ['test' => class ProcessWire\Page { public $id = 9037; public $name = '387'; public $parent = '/tests/'; public $template = 'test'; public $number = 387; public $full_name = ''; public $tags = '2599'; public $metric_repeater = '(RepeaterPageArray) 9041|9042'; public $app = ''; public $url_ = ''; public $data = [...] }, 'devices' => TRUE, 'screens' => TRUE, 'metricName' => FALSE], $options = ??? ) .../recent-tests.php:206 26 1.0876 4805912 ProcessWire\WireFileTools->render( $filename = 'partials/test-kicker', $vars = ['test' => class ProcessWire\Page { public $id = 9037; public $name = '387'; public $parent = '/tests/'; public $template = 'test'; public $number = 387; public $full_name = ''; public $tags = '2599'; public $metric_repeater = '(RepeaterPageArray) 9041|9042'; public $app = ''; public $url_ = ''; public $data = [...] }, 'devices' => TRUE, 'screens' => TRUE, 'metricName' => FALSE], $options = [] ) .../Functions.php:517 27 1.0876 4807920 ProcessWire\Wire->__call( $method = 'render', $arguments = [] ) .../WireFileTools.php:1482 28 1.0876 4807920 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['test' => class ProcessWire\Page { ... }, 'devices' => TRUE, 'screens' => TRUE, 'metricName' => FALSE] }, $method = 'render', $arguments = [], $type = ??? ) .../Wire.php:484 29 1.0877 4808336 ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ) .../WireHooks.php:952 30 1.0877 4808336 ProcessWire\TemplateFile->___render( ) .../Wire.php:413 31 1.0877 4829032 require( '/home/jlahijani/Sites/goodui.org/site/templates/partials/test-kicker.php ) .../TemplateFile.php:328 32 1.0890 4831032 ProcessWire\urlFormatter( $url = '', $length = 20 ) .../test-kicker.php:7 33 1.0890 4831032 ucfirst( $string = NULL ) .../ready.php:521
Jakub Linowski
Nov 30, 2021
Mobile
Listing
Jakub Linowski Tested Pattern #88: Action Button In Test #387


In this experiment, simple "Learn More" buttons were added underneath each product thumbnail. These buttons were additional triggers that linked to product detail pages on top of the existing thumbnails and product names (that also linked to the PDPs). Impact on product visits and sales was measured.
Test #375 on
Backstage.com
by
Stanley Zuo
Sep 17, 2021
Mobile
Listing
Stanley Zuo Tested Pattern #32: Condensed List In Test #375 On Backstage.com


Similar to experiment 373, listing descriptions were shortened dynamically using exposable "more" links AND dates/location data was removed. This way, the variation showed shorter listings and therefore more listings per screens. Impact on listing clicks (progression) along with membership starts was measured.
Test #373 on
Backstage.com
by
Stanley Zuo
Sep 06, 2021
Mobile
Listing
Stanley Zuo Tested Pattern #32: Condensed List In Test #373 On Backstage.com


In this experiment, listing descriptions were shortened dynamically using exposable "more" links. This way, the variation showed shorter listings and therefore more listings per screens. Impact on listing clicks (progression) along with membership starts was measured.
Test #371 on
by
( ! ) Deprecated: ucfirst(): Passing null to parameter #1 ($string) of type string is deprecated in /home/jlahijani/Sites/goodui.org/site/ready.php on line 521 Call Stack # Time Memory Function Location 1 0.0001 465448 {main}( ) .../index.php:0 2 0.0975 2254440 ProcessWire\Wire->__call( $method = 'execute', $arguments = [0 => TRUE] ) .../index.php:55 3 0.0975 2254440 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\ProcessPageView { }, $method = 'execute', $arguments = [0 => TRUE], $type = ??? ) .../Wire.php:484 4 0.0975 2254856 ProcessWire\Wire->_callMethod( $method = '___execute', $arguments = [0 => TRUE] ) .../WireHooks.php:952 5 0.0975 2254856 ProcessWire\ProcessPageView->___execute( $internal = TRUE ) .../Wire.php:416 6 0.1020 2269656 ProcessWire\ProcessPageView->renderPage( $page = class ProcessWire\Page { public $id = 1020; public $name = 'tests'; public $parent = '/'; public $template = 'tests'; public $numChildren = 411; public $title = 'Tests'; public $urlSegment = 'screen'; public $data = ['title' => 'Tests', 'urlSegment' => 'screen'] }, $request = class ProcessWire\PagesRequest { } ) .../ProcessPageView.module:114 7 0.1234 2303896 ProcessWire\Wire->__call( $method = 'render', $arguments = [] ) .../ProcessPageView.module:184 8 0.1235 2303896 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\Page { public $id = 1020; public $name = 'tests'; public $parent = '/'; public $template = 'tests'; public $numChildren = 411; public $title = 'Tests'; public $urlSegment = 'screen'; public $data = ['title' => 'Tests', 'urlSegment' => 'screen'] }, $method = 'render', $arguments = [], $type = ??? ) .../Wire.php:484 9 0.1236 2305856 ProcessWire\Wire->__call( $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ) .../WireHooks.php:1060 10 0.1236 2305856 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\PageRender { public $data = ['clearCache' => 1] }, $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }], $type = ??? ) .../Wire.php:484 11 0.1236 2306272 ProcessWire\Wire->_callMethod( $method = '___renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ) .../WireHooks.php:952 12 0.1236 2306272 ProcessWire\PageRender->___renderPage( $event = class ProcessWire\HookEvent { public $data = ['object' => class ProcessWire\Page { ... }, 'method' => 'render', 'arguments' => [...], 'return' => NULL, 'replace' => FALSE, 'options' => [...], 'id' => 'Page:100.0:render', 'cancelHooks' => FALSE, 'when' => 'after'] } ) .../Wire.php:416 13 0.1247 2306808 ProcessWire\Wire->__call( $method = 'render', $arguments = [] ) .../PageRender.module:575 14 0.1247 2306808 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['wire' => class ProcessWire\ProcessWire { ... }, 'classLoader' => class ProcessWire\WireClassLoader { ... }, 'hooks' => class ProcessWire\WireHooks { ... }, 'config' => class ProcessWire\Config { ... }, 'notices' => class ProcessWire\Notices { ... }, 'urls' => class ProcessWire\Paths { ... }, 'log' => class ProcessWire\WireLog { ... }, 'sanitizer' => class ProcessWire\Sanitizer { ... }, 'datetime' => class ProcessWire\WireDateTime { ... }, 'files' => class ProcessWire\WireFileTools { ... }, 'mail' => class ProcessWire\WireMailTools { ... }, 'database' => class ProcessWire\WireDatabasePDO { ... }, 'db' => class ProcessWire\DatabaseMysqli { ... }, 'cache' => class ProcessWire\WireCache { ... }, 'modules' => class ProcessWire\Modules { ... }, 'procache' => class ProcessWire\ProCache { ... }, 'fieldtypes' => class ProcessWire\Fieldtypes { ... }, 'fields' => class ProcessWire\Fields { ... }, 'fieldgroups' => class ProcessWire\Fieldgroups { ... }, 'templates' => class ProcessWire\Templates { ... }, 'pages' => class ProcessWire\Pages { ... }, 'permissions' => class ProcessWire\Permissions { ... }, 'roles' => class ProcessWire\Roles { ... }, 'users' => class ProcessWire\Users { ... }, 'user' => class ProcessWire\User { ... }, 'session' => class ProcessWire\Session { ... }, 'input' => class ProcessWire\WireInput { ... }, 'buster' => class ProcessWire\ProCacheBuster { ... }, 'process' => class ProcessWire\ProcessPageView { ... }, 'page' => class ProcessWire\Page { ... }, 'options' => [...]] }, $method = 'render', $arguments = [], $type = ??? ) .../Wire.php:484 15 0.1248 2308160 ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ) .../WireHooks.php:952 16 0.1248 2308160 ProcessWire\TemplateFile->___render( ) .../Wire.php:413 17 0.1249 2328720 require( '/home/jlahijani/Sites/goodui.org/site/templates/tests.php ) .../TemplateFile.php:328 18 0.6256 4050024 ProcessWire\wireRenderFile( $filename = 'partials/recent-tests', $vars = ['recentTestsPerPage' => 20, 'currentTest' => NULL, 'pages' => class ProcessWire\Pages { }, 'tenPageArray' => class ProcessWire\PageArray { public $count = 0; public $items = [...]; public $selectors = '' }, 'seenPageArray' => class ProcessWire\PageArray { public $count = 0; public $items = [...]; public $selectors = '' }, 'segments' => [1 => 'screen', 2 => 'listing']], $options = ??? ) .../tests.php:54 19 0.6256 4050024 ProcessWire\WireFileTools->render( $filename = 'partials/recent-tests', $vars = ['recentTestsPerPage' => 20, 'currentTest' => NULL, 'pages' => class ProcessWire\Pages { }, 'tenPageArray' => class ProcessWire\PageArray { public $count = 0; public $items = [...]; public $selectors = '' }, 'seenPageArray' => class ProcessWire\PageArray { public $count = 0; public $items = [...]; public $selectors = '' }, 'segments' => [1 => 'screen', 2 => 'listing']], $options = [] ) .../Functions.php:517 20 0.6257 4051920 ProcessWire\Wire->__call( $method = 'render', $arguments = [] ) .../WireFileTools.php:1482 21 0.6257 4051920 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['recentTestsPerPage' => 20, 'pages' => class ProcessWire\Pages { ... }, 'tenPageArray' => class ProcessWire\PageArray { ... }, 'seenPageArray' => class ProcessWire\PageArray { ... }, 'segments' => [...]] }, $method = 'render', $arguments = [], $type = ??? ) .../Wire.php:484 22 0.6257 4052336 ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ) .../WireHooks.php:952 23 0.6257 4052336 ProcessWire\TemplateFile->___render( ) .../Wire.php:413 24 0.6257 4079016 require( '/home/jlahijani/Sites/goodui.org/site/templates/partials/recent-tests.php ) .../TemplateFile.php:328 25 1.2098 5017352 ProcessWire\wireRenderFile( $filename = 'partials/test-kicker', $vars = ['test' => class ProcessWire\Page { public $id = 8609; public $name = '371'; public $parent = '/tests/'; public $template = 'test'; public $number = 371; public $full_name = ''; public $tags = '2599'; public $metric_repeater = '(RepeaterPageArray) 8613|8614'; public $app = ''; public $url_ = ''; public $data = [...] }, 'devices' => TRUE, 'screens' => TRUE, 'metricName' => FALSE], $options = ??? ) .../recent-tests.php:206 26 1.2099 5017352 ProcessWire\WireFileTools->render( $filename = 'partials/test-kicker', $vars = ['test' => class ProcessWire\Page { public $id = 8609; public $name = '371'; public $parent = '/tests/'; public $template = 'test'; public $number = 371; public $full_name = ''; public $tags = '2599'; public $metric_repeater = '(RepeaterPageArray) 8613|8614'; public $app = ''; public $url_ = ''; public $data = [...] }, 'devices' => TRUE, 'screens' => TRUE, 'metricName' => FALSE], $options = [] ) .../Functions.php:517 27 1.2099 5019360 ProcessWire\Wire->__call( $method = 'render', $arguments = [] ) .../WireFileTools.php:1482 28 1.2099 5019360 ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['test' => class ProcessWire\Page { ... }, 'devices' => TRUE, 'screens' => TRUE, 'metricName' => FALSE] }, $method = 'render', $arguments = [], $type = ??? ) .../Wire.php:484 29 1.2099 5019776 ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ) .../WireHooks.php:952 30 1.2099 5019776 ProcessWire\TemplateFile->___render( ) .../Wire.php:413 31 1.2100 5040472 require( '/home/jlahijani/Sites/goodui.org/site/templates/partials/test-kicker.php ) .../TemplateFile.php:328 32 1.2112 5040488 ProcessWire\urlFormatter( $url = '', $length = 20 ) .../test-kicker.php:7 33 1.2113 5040488 ucfirst( $string = NULL ) .../ready.php:521
Jakub Linowski
Aug 18, 2021
Desktop
Listing
Jakub Linowski Tested Pattern #51: Shortcut Buttons In Test #371


In this experiment, the variation added an extra "Buy Now" button that linked directly into the cart process. The variation only had a learn more button linking directly to a product page.
Test #370 on
Thomasnet.com
by
Julian Gaviria
Aug 16, 2021
Desktop
Mobile
Listing
Julian Gaviria Tested Pattern #88: Action Button In Test #370 On Thomasnet.com


This experiment added the simple verb ("play") before the "factory video" label to encourage more video plays. Impact on progression / clicks was measured.
Test #78 on
Mvideo.ru
by
Andrey Andreev
May 06, 2021
Desktop
Mobile
Listing
Andrey Andreev Tested Pattern #90: Out Of Stock Or In Stock Products In Test #78 On Mvideo.ru


In this experiment, products which were out of stock were removed from listing pages and replaced with in stock ones (not visible in the screenshot).
Test #104 on
3dhubs.com
by
Rob Draaijer
Mar 31, 2021
Desktop
Listing
Rob Draaijer Tested Pattern #15: Bulleted Reassurances In Test #104 On 3dhubs.com


This experiment attempted to increase the number of leads on a lead-funnel. As the first step, users were being asked to upload a file. The control showed the file types that were allowed, whereas the variation changed the copy to show a number of benefits for taking that action. The text-based benefits included the: receiving feedback, prices and lead times.
Test #342 on
Backstage.com
by
Stanley Zuo
Feb 28, 2021
Desktop
Mobile
Listing
Stanley Zuo Tested Pattern #25: Nagging Results In Test #342 On Backstage.com


In this experiment, a registration wall was added on a listing page of casting call profiles. The registration wall appeared after the first 9 listings or so and encouraged users to sign up. Impact on registrations was measured, along with an engagement metric of "posting a job".
Test #336 on
Backstage.com
by
Stanley Zuo
Jan 28, 2021
Desktop
Mobile
Listing
Stanley Zuo Tested Pattern #51: Shortcut Buttons In Test #336 On Backstage.com


In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). This variation enabled users with a shortcut action to apply for roles one step earlier (and start membership flows for new users).
Test #337 on
Backstage.com
by
Stanley Zuo
Jan 28, 2021
Desktop
Mobile
Listing
Stanley Zuo Tested Pattern #51: Shortcut Buttons In Test #337 On Backstage.com


In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). In the variant, the "view detail" links were replaced with "apply links" starting a job application (and membership flows) sooner.
Test #98 on
3dhubs.com
by
Rob Draaijer
Nov 30, 2020
Desktop
Mobile
Listing
Rob Draaijer Tested Pattern #24: Visible Availability In Test #98 On 3dhubs.com


In this experiment, the variation showed a listing's owner online status as a badge, instead of showing their average "response time". More specifically, an "Online Now" badge was shown beside individual listings of a 3D printing marketplace site. The experiment measured completed quote / lead requests (a few steps further).
Test #310 on
Backstage.com
by
Stanley Zuo
Jul 25, 2020
Mobile
Listing
Stanley Zuo Tested Pattern #77: Filled Or Ghost Buttons In Test #310 On Backstage.com


In this experiment, the style of a button leading to view detailed casting calls on a listing page was changed. In version the style was a filled high contrast blue background, and the the B variation there was a feint "ghost button" style.
Test #309 on
Thomasnet.com
by
Julian Gaviria
Jul 24, 2020
Desktop
Listing
Julian Gaviria Tested Pattern #72: Priming Step In Test #309 On Thomasnet.com


In this experiment, an extra step was prepended at the beginning of a multiple step signup modal flow. The signup modal would appear on listing pages after requests to contact a listed company. The idea was to prime users with benefits of signing up in order to increase their motivation to do so. The experiment measured the impact on the initial progression (to the step with the email form).
Test #299 on
Backstage.com
by
Stanley Zuo
May 22, 2020
Desktop
Mobile
Listing
Stanley Zuo Tested Pattern #60: Repeated Bottom Call To Action In Test #299 On Backstage.com


In this experiment, at the bottom of a search results screen, a membership join button was added along with 3 encouraging reasons. The experiment measured membership funnel starts, as well as paid membership transactions (sales).
Test #298 on
Zapimoveis.com.br
by
Vinicius Barros Peixoto
May 14, 2020
Desktop
Mobile
Listing
Vinicius Barros Peixoto Tested Pattern #36: Fewer Or More Results In Test #298 On Zapimoveis.com.br


In this experiment on a listing page, the search was expanded to show more listings (variation B). Conditionally, if there were fewer than 36 results, set basic filters such as number bedrooms and bathrooms were expanded and appended to the results. Hence if someone chose 2 bedrooms and 2 bathrooms in variation A, they would only see listing with that filter. In variation B however they would first see the filtered results, and later they would also see results with 3 or more of each.
Test #292 on
Backstage.com
by
Stanley Zuo
Apr 13, 2020
Desktop
Mobile
Listing
Stanley Zuo Tested Pattern #24: Visible Availability In Test #292 On Backstage.com


The core hypothesis of this experiment was that by showing clear availabiltiy (in green text) beside each casting call, more users would apply and become premium members. The experiment reports on two metrics: application starts (the first progression metric), and premium membership sales (merasured a few steps further in the funnel).