( ! ) Warning: Undefined array key "ten_newest_tests" in /home/jlahijani/Sites/goodui.org/site/ready.php on line 1083
Call Stack
#TimeMemoryFunctionLocation
10.0000473496{main}( ).../index.php:0
20.06292283368ProcessWire\Wire->__call( $method = 'execute', $arguments = [0 => TRUE] ).../index.php:56
30.06292283368ProcessWire\WireHooks->runHooks( $object = class ProcessWire\ProcessPageView { }, $method = 'execute', $arguments = [0 => TRUE], $type = ??? ).../Wire.php:484
40.06292283784ProcessWire\Wire->_callMethod( $method = '___execute', $arguments = [0 => TRUE] ).../WireHooks.php:952
50.06292283784ProcessWire\ProcessPageView->___execute( $internal = TRUE ).../Wire.php:416
60.06552297832ProcessWire\ProcessPageView->renderPage( $page = class ProcessWire\Page { public $id = 1020; public $name = 'tests'; public $parent = '/'; public $template = 'tests'; public $numChildren = 411; public $title = 'Tests'; public $data = ['title' => 'Tests'] }, $request = class ProcessWire\PagesRequest { } ).../ProcessPageView.module:114
70.07892331992ProcessWire\Wire->__call( $method = 'render', $arguments = [] ).../ProcessPageView.module:184
80.07892331992ProcessWire\WireHooks->runHooks( $object = class ProcessWire\Page { public $id = 1020; public $name = 'tests'; public $parent = '/'; public $template = 'tests'; public $numChildren = 411; public $title = 'Tests'; public $data = ['title' => 'Tests'] }, $method = 'render', $arguments = [], $type = ??? ).../Wire.php:484
90.07902333952ProcessWire\Wire->__call( $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ).../WireHooks.php:1060
100.07902333952ProcessWire\WireHooks->runHooks( $object = class ProcessWire\PageRender { public $data = ['clearCache' => 1] }, $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }], $type = ??? ).../Wire.php:484
110.07902334368ProcessWire\Wire->_callMethod( $method = '___renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ).../WireHooks.php:952
120.07902334368ProcessWire\PageRender->___renderPage( $event = class ProcessWire\HookEvent { public $data = ['object' => class ProcessWire\Page { ... }, 'method' => 'render', 'arguments' => [...], 'return' => NULL, 'replace' => FALSE, 'options' => [...], 'id' => 'Page:100.0:render', 'cancelHooks' => FALSE, 'when' => 'after'] } ).../Wire.php:416
130.07972334904ProcessWire\Wire->__call( $method = 'render', $arguments = [] ).../PageRender.module:575
140.07972334904ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['wire' => class ProcessWire\ProcessWire { ... }, 'classLoader' => class ProcessWire\WireClassLoader { ... }, 'hooks' => class ProcessWire\WireHooks { ... }, 'config' => class ProcessWire\Config { ... }, 'notices' => class ProcessWire\Notices { ... }, 'urls' => class ProcessWire\Paths { ... }, 'log' => class ProcessWire\WireLog { ... }, 'sanitizer' => class ProcessWire\Sanitizer { ... }, 'datetime' => class ProcessWire\WireDateTime { ... }, 'files' => class ProcessWire\WireFileTools { ... }, 'mail' => class ProcessWire\WireMailTools { ... }, 'database' => class ProcessWire\WireDatabasePDO { ... }, 'db' => class ProcessWire\DatabaseMysqli { ... }, 'cache' => class ProcessWire\WireCache { ... }, 'modules' => class ProcessWire\Modules { ... }, 'procache' => class ProcessWire\ProCache { ... }, 'fieldtypes' => class ProcessWire\Fieldtypes { ... }, 'fields' => class ProcessWire\Fields { ... }, 'fieldgroups' => class ProcessWire\Fieldgroups { ... }, 'templates' => class ProcessWire\Templates { ... }, 'pages' => class ProcessWire\Pages { ... }, 'permissions' => class ProcessWire\Permissions { ... }, 'roles' => class ProcessWire\Roles { ... }, 'users' => class ProcessWire\Users { ... }, 'user' => class ProcessWire\User { ... }, 'session' => class ProcessWire\Session { ... }, 'input' => class ProcessWire\WireInput { ... }, 'buster' => class ProcessWire\ProCacheBuster { ... }, 'process' => class ProcessWire\ProcessPageView { ... }, 'page' => class ProcessWire\Page { ... }, 'options' => [...]] }, $method = 'render', $arguments = [], $type = ??? ).../Wire.php:484
150.07982336256ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ).../WireHooks.php:952
160.07982336256ProcessWire\TemplateFile->___render( ).../Wire.php:413
170.07982356816require( '/home/jlahijani/Sites/goodui.org/site/templates/tests.php ).../TemplateFile.php:328
180.45263901656ProcessWire\returnPageArrayFromCookie( $cookiename = 'ten_newest_tests' ).../tests.php:7
( ! ) Warning: Undefined array key "ten_newest_tests" in /home/jlahijani/Sites/goodui.org/site/ready.php on line 1083
Call Stack
#TimeMemoryFunctionLocation
10.0000473496{main}( ).../index.php:0
20.06292283368ProcessWire\Wire->__call( $method = 'execute', $arguments = [0 => TRUE] ).../index.php:56
30.06292283368ProcessWire\WireHooks->runHooks( $object = class ProcessWire\ProcessPageView { }, $method = 'execute', $arguments = [0 => TRUE], $type = ??? ).../Wire.php:484
40.06292283784ProcessWire\Wire->_callMethod( $method = '___execute', $arguments = [0 => TRUE] ).../WireHooks.php:952
50.06292283784ProcessWire\ProcessPageView->___execute( $internal = TRUE ).../Wire.php:416
60.06552297832ProcessWire\ProcessPageView->renderPage( $page = class ProcessWire\Page { public $id = 1020; public $name = 'tests'; public $parent = '/'; public $template = 'tests'; public $numChildren = 411; public $title = 'Tests'; public $data = ['title' => 'Tests'] }, $request = class ProcessWire\PagesRequest { } ).../ProcessPageView.module:114
70.07892331992ProcessWire\Wire->__call( $method = 'render', $arguments = [] ).../ProcessPageView.module:184
80.07892331992ProcessWire\WireHooks->runHooks( $object = class ProcessWire\Page { public $id = 1020; public $name = 'tests'; public $parent = '/'; public $template = 'tests'; public $numChildren = 411; public $title = 'Tests'; public $data = ['title' => 'Tests'] }, $method = 'render', $arguments = [], $type = ??? ).../Wire.php:484
90.07902333952ProcessWire\Wire->__call( $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ).../WireHooks.php:1060
100.07902333952ProcessWire\WireHooks->runHooks( $object = class ProcessWire\PageRender { public $data = ['clearCache' => 1] }, $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }], $type = ??? ).../Wire.php:484
110.07902334368ProcessWire\Wire->_callMethod( $method = '___renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ).../WireHooks.php:952
120.07902334368ProcessWire\PageRender->___renderPage( $event = class ProcessWire\HookEvent { public $data = ['object' => class ProcessWire\Page { ... }, 'method' => 'render', 'arguments' => [...], 'return' => NULL, 'replace' => FALSE, 'options' => [...], 'id' => 'Page:100.0:render', 'cancelHooks' => FALSE, 'when' => 'after'] } ).../Wire.php:416
130.07972334904ProcessWire\Wire->__call( $method = 'render', $arguments = [] ).../PageRender.module:575
140.07972334904ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['wire' => class ProcessWire\ProcessWire { ... }, 'classLoader' => class ProcessWire\WireClassLoader { ... }, 'hooks' => class ProcessWire\WireHooks { ... }, 'config' => class ProcessWire\Config { ... }, 'notices' => class ProcessWire\Notices { ... }, 'urls' => class ProcessWire\Paths { ... }, 'log' => class ProcessWire\WireLog { ... }, 'sanitizer' => class ProcessWire\Sanitizer { ... }, 'datetime' => class ProcessWire\WireDateTime { ... }, 'files' => class ProcessWire\WireFileTools { ... }, 'mail' => class ProcessWire\WireMailTools { ... }, 'database' => class ProcessWire\WireDatabasePDO { ... }, 'db' => class ProcessWire\DatabaseMysqli { ... }, 'cache' => class ProcessWire\WireCache { ... }, 'modules' => class ProcessWire\Modules { ... }, 'procache' => class ProcessWire\ProCache { ... }, 'fieldtypes' => class ProcessWire\Fieldtypes { ... }, 'fields' => class ProcessWire\Fields { ... }, 'fieldgroups' => class ProcessWire\Fieldgroups { ... }, 'templates' => class ProcessWire\Templates { ... }, 'pages' => class ProcessWire\Pages { ... }, 'permissions' => class ProcessWire\Permissions { ... }, 'roles' => class ProcessWire\Roles { ... }, 'users' => class ProcessWire\Users { ... }, 'user' => class ProcessWire\User { ... }, 'session' => class ProcessWire\Session { ... }, 'input' => class ProcessWire\WireInput { ... }, 'buster' => class ProcessWire\ProCacheBuster { ... }, 'process' => class ProcessWire\ProcessPageView { ... }, 'page' => class ProcessWire\Page { ... }, 'options' => [...]] }, $method = 'render', $arguments = [], $type = ??? ).../Wire.php:484
150.07982336256ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ).../WireHooks.php:952
160.07982336256ProcessWire\TemplateFile->___render( ).../Wire.php:413
170.07982356816require( '/home/jlahijani/Sites/goodui.org/site/templates/tests.php ).../TemplateFile.php:328
180.45263901656ProcessWire\returnPageArrayFromCookie( $cookiename = 'ten_newest_tests' ).../tests.php:7
 Tests | GoodUI ( ! ) Deprecated: strip_tags(): Passing null to parameter #1 ($string) of type string is deprecated in /home/jlahijani/Sites/goodui.org/site/templates/_og.php on line 13 Call Stack #TimeMemoryFunctionLocation 10.0000473496{main}( ).../index.php:0 20.06292283368ProcessWire\Wire->__call( $method = 'execute', $arguments = [0 => TRUE] ).../index.php:56 30.06292283368ProcessWire\WireHooks->runHooks( $object = class ProcessWire\ProcessPageView { }, $method = 'execute', $arguments = [0 => TRUE], $type = ??? ).../Wire.php:484 40.06292283784ProcessWire\Wire->_callMethod( $method = '___execute', $arguments = [0 => TRUE] ).../WireHooks.php:952 50.06292283784ProcessWire\ProcessPageView->___execute( $internal = TRUE ).../Wire.php:416 60.06552297832ProcessWire\ProcessPageView->renderPage( $page = class ProcessWire\Page { public $id = 1020; public $name = 'tests'; public $parent = '/'; public $template = 'tests'; public $numChildren = 411; public $title = 'Tests'; public $data = ['title' => 'Tests'] }, $request = class ProcessWire\PagesRequest { } ).../ProcessPageView.module:114 70.07892331992ProcessWire\Wire->__call( $method = 'render', $arguments = [] ).../ProcessPageView.module:184 80.07892331992ProcessWire\WireHooks->runHooks( $object = class ProcessWire\Page { public $id = 1020; public $name = 'tests'; public $parent = '/'; public $template = 'tests'; public $numChildren = 411; public $title = 'Tests'; public $data = ['title' => 'Tests'] }, $method = 'render', $arguments = [], $type = ??? ).../Wire.php:484 90.07902333952ProcessWire\Wire->__call( $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ).../WireHooks.php:1060 100.07902333952ProcessWire\WireHooks->runHooks( $object = class ProcessWire\PageRender { public $data = ['clearCache' => 1] }, $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }], $type = ??? ).../Wire.php:484 110.07902334368ProcessWire\Wire->_callMethod( $method = '___renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ).../WireHooks.php:952 120.07902334368ProcessWire\PageRender->___renderPage( $event = class ProcessWire\HookEvent { public $data = ['object' => class ProcessWire\Page { ... }, 'method' => 'render', 'arguments' => [...], 'return' => NULL, 'replace' => FALSE, 'options' => [...], 'id' => 'Page:100.0:render', 'cancelHooks' => FALSE, 'when' => 'after'] } ).../Wire.php:416 130.07972334904ProcessWire\Wire->__call( $method = 'render', $arguments = [] ).../PageRender.module:575 140.07972334904ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['wire' => class ProcessWire\ProcessWire { ... }, 'classLoader' => class ProcessWire\WireClassLoader { ... }, 'hooks' => class ProcessWire\WireHooks { ... }, 'config' => class ProcessWire\Config { ... }, 'notices' => class ProcessWire\Notices { ... }, 'urls' => class ProcessWire\Paths { ... }, 'log' => class ProcessWire\WireLog { ... }, 'sanitizer' => class ProcessWire\Sanitizer { ... }, 'datetime' => class ProcessWire\WireDateTime { ... }, 'files' => class ProcessWire\WireFileTools { ... }, 'mail' => class ProcessWire\WireMailTools { ... }, 'database' => class ProcessWire\WireDatabasePDO { ... }, 'db' => class ProcessWire\DatabaseMysqli { ... }, 'cache' => class ProcessWire\WireCache { ... }, 'modules' => class ProcessWire\Modules { ... }, 'procache' => class ProcessWire\ProCache { ... }, 'fieldtypes' => class ProcessWire\Fieldtypes { ... }, 'fields' => class ProcessWire\Fields { ... }, 'fieldgroups' => class ProcessWire\Fieldgroups { ... }, 'templates' => class ProcessWire\Templates { ... }, 'pages' => class ProcessWire\Pages { ... }, 'permissions' => class ProcessWire\Permissions { ... }, 'roles' => class ProcessWire\Roles { ... }, 'users' => class ProcessWire\Users { ... }, 'user' => class ProcessWire\User { ... }, 'session' => class ProcessWire\Session { ... }, 'input' => class ProcessWire\WireInput { ... }, 'buster' => class ProcessWire\ProCacheBuster { ... }, 'process' => class ProcessWire\ProcessPageView { ... }, 'page' => class ProcessWire\Page { ... }, 'options' => [...]] }, $method = 'render', $arguments = [], $type = ??? ).../Wire.php:484 150.07982336256ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ).../WireHooks.php:952 160.07982336256ProcessWire\TemplateFile->___render( ).../Wire.php:413 174.26207447336require( '/home/jlahijani/Sites/goodui.org/site/templates/_main.php ).../TemplateFile.php:340 184.26267494264include( '/home/jlahijani/Sites/goodui.org/site/templates/_og.php ).../_main.php:64 194.26377492960strip_tags( $string = NULL ).../_og.php:13 " />

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Test #439 on Designlab.com by Daniel Shapiro   Oct 31, 2022 Desktop Mobile Home & Landing

Daniel Shapiro Tested Pattern #18: Single Or Alternative Buttons In Test #439 On Designlab.com

This was a larger leap experiment with numerous changes to the header part of a design program landing page. One of the key changes however was a shift from a single to multiple call to actions for lead generation. In the control, all potential leads would first funnel through a single syllabus download flow. In the variation, users were given three visible choices: download syllabus, webinar signup and/or book a live call with admissions. Impact on overall generated leads was measured, as well as paid enrollments.

Test #438 on Phorest.com by Sorcha Mullis   Oct 28, 2022 Desktop Mobile Home & Landing

Sorcha Mullis Tested Pattern #18: Single Or Alternative Buttons In Test #438 On Phorest.com

In this experiment, the addition of a secondary CTA for lead generation in the nav and the hero were tested. The additional button invited users to watch a gated demo video (approx 12 minutes). Clicking the CTA triggered a pop-up form collecting some basic contact information before the user could access the video page. Total leads were measured with lead form submittions. 

 

Test #437 on Vivareal.com.br by Rodrigo Maués   Oct 28, 2022 Desktop Mobile Listing

Rodrigo Maués Tested Pattern #18: Single Or Alternative Buttons In Test #437 On Vivareal.com.br

In this experiment, an additional and alternative text based call to action link was added on real estate properity listings. Instead of only having "Ligar" ("Call"), "Enviar mensagem" was also appended ("Send Message"). This additional link lead to a lead-gen form. 

Test #436 on Designlab.com by Daniel Shapiro   Oct 25, 2022 Desktop Mobile Home & Landing

Daniel Shapiro Tested Pattern #7: Social Counts In Test #436 On Designlab.com

In this experiment, social proof and scarcity messages were shown on a course enrollment landing page. When students were starting to sign up at the beginning of each month (with greater availability), a simpler "X students have already enrolled in the next cohort" message was used.

Later in the month when fewer spots were available, a more scarce message was used with the following copy "ONLY X SPOTS available in the next cohort".

In both cases, the numbers were accurate and dynamically updated.

Test #435 on Volders.de by Daria Kurchinskaia   Oct 17, 2022 Desktop Mobile Checkout

Daria Kurchinskaia Tested Pattern #9: Multiple Steps In Test #435 On Volders.de

In this experiment, a question about a customer's reason for purchase was broken out into a separate step and moved earlier in the process. In the control, this question was asked in the final checkout step along with a plan selection (Step 4 of 4). In the variation, this question was shifted as a standalone first step (Step 1 of 5). Impact on completed purchases was measured (for a contract cancellation service in this case).

Test #434 on Learnwithhomer.com by Stanley Zuo   Sep 30, 2022 Mobile Signup

Stanley Zuo Tested Pattern #66: Complementary Upsell In Test #434 On Learnwithhomer.com

In this experiment, an upsell modal appeared during a signup funnel. In the variation, if users did not select a monthly plan, they were nudged to an annual one. Impact on overall and annual signups was measured.

Test #433 on Expertinstitute.com by Ardit Veliu   Sep 30, 2022 Desktop Mobile Signup

Ardit Veliu Tested Pattern #20: Canned Response In Test #433 On Expertinstitute.com

In this experiment a dynamic canned response was added to a lead form. The contents of the copy reflected a handful of user choices from other form field selections. Impact on leads / form submissions was measured.

Test #432 on Snocks.com by Melina Hess   Sep 29, 2022 Mobile Global

Melina Hess Tested Pattern #94: Visible Search In Test #432 On Snocks.com

In this experiment, search functionality was added in the variation, globally on mobile. Impact on sales was measured

Test #431 on Volders.de by Daria Kurchinskaia   Sep 23, 2022 Desktop Mobile Pricing

Daria Kurchinskaia Tested Pattern #21: What It's Worth In Test #431 On Volders.de

In this experiment, a historically higher price point was added as a crossed out anchor. The control only showed the current price. The variation showed the current price with the higher price crossed out. Impact on sales was measured.

Test #430 on
( ! ) Deprecated: ucfirst(): Passing null to parameter #1 ($string) of type string is deprecated in /home/jlahijani/Sites/goodui.org/site/ready.php on line 521
Call Stack
#TimeMemoryFunctionLocation
10.0000473496{main}( ).../index.php:0
20.06292283368ProcessWire\Wire->__call( $method = 'execute', $arguments = [0 => TRUE] ).../index.php:56
30.06292283368ProcessWire\WireHooks->runHooks( $object = class ProcessWire\ProcessPageView { }, $method = 'execute', $arguments = [0 => TRUE], $type = ??? ).../Wire.php:484
40.06292283784ProcessWire\Wire->_callMethod( $method = '___execute', $arguments = [0 => TRUE] ).../WireHooks.php:952
50.06292283784ProcessWire\ProcessPageView->___execute( $internal = TRUE ).../Wire.php:416
60.06552297832ProcessWire\ProcessPageView->renderPage( $page = class ProcessWire\Page { public $id = 1020; public $name = 'tests'; public $parent = '/'; public $template = 'tests'; public $numChildren = 411; public $title = 'Tests'; public $data = ['title' => 'Tests'] }, $request = class ProcessWire\PagesRequest { } ).../ProcessPageView.module:114
70.07892331992ProcessWire\Wire->__call( $method = 'render', $arguments = [] ).../ProcessPageView.module:184
80.07892331992ProcessWire\WireHooks->runHooks( $object = class ProcessWire\Page { public $id = 1020; public $name = 'tests'; public $parent = '/'; public $template = 'tests'; public $numChildren = 411; public $title = 'Tests'; public $data = ['title' => 'Tests'] }, $method = 'render', $arguments = [], $type = ??? ).../Wire.php:484
90.07902333952ProcessWire\Wire->__call( $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ).../WireHooks.php:1060
100.07902333952ProcessWire\WireHooks->runHooks( $object = class ProcessWire\PageRender { public $data = ['clearCache' => 1] }, $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }], $type = ??? ).../Wire.php:484
110.07902334368ProcessWire\Wire->_callMethod( $method = '___renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ).../WireHooks.php:952
120.07902334368ProcessWire\PageRender->___renderPage( $event = class ProcessWire\HookEvent { public $data = ['object' => class ProcessWire\Page { ... }, 'method' => 'render', 'arguments' => [...], 'return' => NULL, 'replace' => FALSE, 'options' => [...], 'id' => 'Page:100.0:render', 'cancelHooks' => FALSE, 'when' => 'after'] } ).../Wire.php:416
130.07972334904ProcessWire\Wire->__call( $method = 'render', $arguments = [] ).../PageRender.module:575
140.07972334904ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['wire' => class ProcessWire\ProcessWire { ... }, 'classLoader' => class ProcessWire\WireClassLoader { ... }, 'hooks' => class ProcessWire\WireHooks { ... }, 'config' => class ProcessWire\Config { ... }, 'notices' => class ProcessWire\Notices { ... }, 'urls' => class ProcessWire\Paths { ... }, 'log' => class ProcessWire\WireLog { ... }, 'sanitizer' => class ProcessWire\Sanitizer { ... }, 'datetime' => class ProcessWire\WireDateTime { ... }, 'files' => class ProcessWire\WireFileTools { ... }, 'mail' => class ProcessWire\WireMailTools { ... }, 'database' => class ProcessWire\WireDatabasePDO { ... }, 'db' => class ProcessWire\DatabaseMysqli { ... }, 'cache' => class ProcessWire\WireCache { ... }, 'modules' => class ProcessWire\Modules { ... }, 'procache' => class ProcessWire\ProCache { ... }, 'fieldtypes' => class ProcessWire\Fieldtypes { ... }, 'fields' => class ProcessWire\Fields { ... }, 'fieldgroups' => class ProcessWire\Fieldgroups { ... }, 'templates' => class ProcessWire\Templates { ... }, 'pages' => class ProcessWire\Pages { ... }, 'permissions' => class ProcessWire\Permissions { ... }, 'roles' => class ProcessWire\Roles { ... }, 'users' => class ProcessWire\Users { ... }, 'user' => class ProcessWire\User { ... }, 'session' => class ProcessWire\Session { ... }, 'input' => class ProcessWire\WireInput { ... }, 'buster' => class ProcessWire\ProCacheBuster { ... }, 'process' => class ProcessWire\ProcessPageView { ... }, 'page' => class ProcessWire\Page { ... }, 'options' => [...]] }, $method = 'render', $arguments = [], $type = ??? ).../Wire.php:484
150.07982336256ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ).../WireHooks.php:952
160.07982336256ProcessWire\TemplateFile->___render( ).../Wire.php:413
170.07982356816require( '/home/jlahijani/Sites/goodui.org/site/templates/tests.php ).../TemplateFile.php:328
180.54534062368ProcessWire\wireRenderFile( $filename = 'partials/recent-tests', $vars = ['recentTestsPerPage' => 20, 'currentTest' => NULL, 'pages' => class ProcessWire\Pages { }, 'tenPageArray' => class ProcessWire\PageArray { public $count = 0; public $items = [...]; public $selectors = '' }, 'seenPageArray' => class ProcessWire\PageArray { public $count = 1; public $items = [...]; public $selectors = '' }, 'segments' => []], $options = ??? ).../tests.php:54
190.54534062368ProcessWire\WireFileTools->render( $filename = 'partials/recent-tests', $vars = ['recentTestsPerPage' => 20, 'currentTest' => NULL, 'pages' => class ProcessWire\Pages { }, 'tenPageArray' => class ProcessWire\PageArray { public $count = 0; public $items = [...]; public $selectors = '' }, 'seenPageArray' => class ProcessWire\PageArray { public $count = 1; public $items = [...]; public $selectors = '' }, 'segments' => []], $options = [] ).../Functions.php:517
200.54534064264ProcessWire\Wire->__call( $method = 'render', $arguments = [] ).../WireFileTools.php:1482
210.54534064264ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['recentTestsPerPage' => 20, 'pages' => class ProcessWire\Pages { ... }, 'tenPageArray' => class ProcessWire\PageArray { ... }, 'seenPageArray' => class ProcessWire\PageArray { ... }, 'segments' => [...]] }, $method = 'render', $arguments = [], $type = ??? ).../Wire.php:484
220.54544064680ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ).../WireHooks.php:952
230.54544064680ProcessWire\TemplateFile->___render( ).../Wire.php:413
240.54544091360require( '/home/jlahijani/Sites/goodui.org/site/templates/partials/recent-tests.php ).../TemplateFile.php:328
253.77207000568ProcessWire\wireRenderFile( $filename = 'partials/test-kicker', $vars = ['test' => class ProcessWire\Page { public $id = 10579; public $name = '430'; public $parent = '/tests/'; public $template = 'test'; public $number = 430; public $full_name = ''; public $tags = [...]; public $metric_repeater = '(RepeaterPageArray) 10583|10584'; public $app = ''; public $url_ = ''; public $data = [...] }, 'devices' => TRUE, 'screens' => TRUE, 'metricName' => FALSE], $options = ??? ).../recent-tests.php:206
263.77207000568ProcessWire\WireFileTools->render( $filename = 'partials/test-kicker', $vars = ['test' => class ProcessWire\Page { public $id = 10579; public $name = '430'; public $parent = '/tests/'; public $template = 'test'; public $number = 430; public $full_name = ''; public $tags = [...]; public $metric_repeater = '(RepeaterPageArray) 10583|10584'; public $app = ''; public $url_ = ''; public $data = [...] }, 'devices' => TRUE, 'screens' => TRUE, 'metricName' => FALSE], $options = [] ).../Functions.php:517
273.77217002576ProcessWire\Wire->__call( $method = 'render', $arguments = [] ).../WireFileTools.php:1482
283.77217002576ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['test' => class ProcessWire\Page { ... }, 'devices' => TRUE, 'screens' => TRUE, 'metricName' => FALSE] }, $method = 'render', $arguments = [], $type = ??? ).../Wire.php:484
293.77217002992ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ).../WireHooks.php:952
303.77217002992ProcessWire\TemplateFile->___render( ).../Wire.php:413
313.77217023688require( '/home/jlahijani/Sites/goodui.org/site/templates/partials/test-kicker.php ).../TemplateFile.php:328
323.77367025432ProcessWire\urlFormatter( $url = '', $length = 20 ).../test-kicker.php:7
333.77367025432ucfirst( $string = NULL ).../ready.php:521
 by Jakub Linowski   Sep 20, 2022 Desktop Product

Jakub Linowski Tested Pattern #26: Cart Reminder In Test #430

In this experiment, up to 5 recently viewed product pages would appear on the left hand navigation. The idea was to make it easier for users get back to what they were looking at in case they were browsing. These recently viewed products were not visibile in the control. Impact on adds-to-cart and completed transactions was measured.

Test #428 on Volders.de by Daria Kurchinskaia   Aug 16, 2022 Desktop Mobile Signup

Daria Kurchinskaia Tested Pattern #26: Cart Reminder In Test #428 On Volders.de

In this test 1) a passive hint communicated to users that their data will be saved for 7 days for them to be able to continue their cancellation later and 2) dropped off users were targeted with an email campaign within the first 4 hours after drop off. The reminder email linked users to a shipping page (checkout page) without them requiring to fill out their personal, contract information one more time. 

Test #429 on Snocks.com by Melina Hess   Aug 16, 2022 Mobile Desktop Product

Melina Hess Tested Pattern #121: Free Shipping In Test #429 On Snocks.com

Upon clicking the Add-To-Cart button, the button label changed to a cheering message which congratulated the user on his choice and ensuring that shipping is free. Translation: "Good choice. Your shipping and returns are free."

Test #427 on Designlab.com by Daniel Shapiro   Aug 10, 2022 Desktop Mobile Checkout

Daniel Shapiro Tested Pattern #28: Easiest Fields First In Test #427 On Designlab.com

In this experiment, the course enrollment start date was moved from step 2 to step 1 of an enrollment / checkout flow. The test was run by Designlab - that offers design courses and education with a strong element of mentorship. Impact on progression to next step and completed transactions were measured.

Test #426 on Phorest.com by Sorcha Mullis   Aug 09, 2022 Desktop Mobile Home & Landing

Sorcha Mullis Tested Pattern #9: Multiple Steps In Test #426 On Phorest.com

In this experiment, a single step popup modal was tested against a 4 step sign up funnel. Users entered the experiment on the homepage and the behavior of the two buttons, book a demo and get a quote, was adjusted. Impact on leads was measured.

Test #425 on
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Call Stack
#TimeMemoryFunctionLocation
10.0000473496{main}( ).../index.php:0
20.06292283368ProcessWire\Wire->__call( $method = 'execute', $arguments = [0 => TRUE] ).../index.php:56
30.06292283368ProcessWire\WireHooks->runHooks( $object = class ProcessWire\ProcessPageView { }, $method = 'execute', $arguments = [0 => TRUE], $type = ??? ).../Wire.php:484
40.06292283784ProcessWire\Wire->_callMethod( $method = '___execute', $arguments = [0 => TRUE] ).../WireHooks.php:952
50.06292283784ProcessWire\ProcessPageView->___execute( $internal = TRUE ).../Wire.php:416
60.06552297832ProcessWire\ProcessPageView->renderPage( $page = class ProcessWire\Page { public $id = 1020; public $name = 'tests'; public $parent = '/'; public $template = 'tests'; public $numChildren = 411; public $title = 'Tests'; public $data = ['title' => 'Tests'] }, $request = class ProcessWire\PagesRequest { } ).../ProcessPageView.module:114
70.07892331992ProcessWire\Wire->__call( $method = 'render', $arguments = [] ).../ProcessPageView.module:184
80.07892331992ProcessWire\WireHooks->runHooks( $object = class ProcessWire\Page { public $id = 1020; public $name = 'tests'; public $parent = '/'; public $template = 'tests'; public $numChildren = 411; public $title = 'Tests'; public $data = ['title' => 'Tests'] }, $method = 'render', $arguments = [], $type = ??? ).../Wire.php:484
90.07902333952ProcessWire\Wire->__call( $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ).../WireHooks.php:1060
100.07902333952ProcessWire\WireHooks->runHooks( $object = class ProcessWire\PageRender { public $data = ['clearCache' => 1] }, $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }], $type = ??? ).../Wire.php:484
110.07902334368ProcessWire\Wire->_callMethod( $method = '___renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ).../WireHooks.php:952
120.07902334368ProcessWire\PageRender->___renderPage( $event = class ProcessWire\HookEvent { public $data = ['object' => class ProcessWire\Page { ... }, 'method' => 'render', 'arguments' => [...], 'return' => NULL, 'replace' => FALSE, 'options' => [...], 'id' => 'Page:100.0:render', 'cancelHooks' => FALSE, 'when' => 'after'] } ).../Wire.php:416
130.07972334904ProcessWire\Wire->__call( $method = 'render', $arguments = [] ).../PageRender.module:575
140.07972334904ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['wire' => class ProcessWire\ProcessWire { ... }, 'classLoader' => class ProcessWire\WireClassLoader { ... }, 'hooks' => class ProcessWire\WireHooks { ... }, 'config' => class ProcessWire\Config { ... }, 'notices' => class ProcessWire\Notices { ... }, 'urls' => class ProcessWire\Paths { ... }, 'log' => class ProcessWire\WireLog { ... }, 'sanitizer' => class ProcessWire\Sanitizer { ... }, 'datetime' => class ProcessWire\WireDateTime { ... }, 'files' => class ProcessWire\WireFileTools { ... }, 'mail' => class ProcessWire\WireMailTools { ... }, 'database' => class ProcessWire\WireDatabasePDO { ... }, 'db' => class ProcessWire\DatabaseMysqli { ... }, 'cache' => class ProcessWire\WireCache { ... }, 'modules' => class ProcessWire\Modules { ... }, 'procache' => class ProcessWire\ProCache { ... }, 'fieldtypes' => class ProcessWire\Fieldtypes { ... }, 'fields' => class ProcessWire\Fields { ... }, 'fieldgroups' => class ProcessWire\Fieldgroups { ... }, 'templates' => class ProcessWire\Templates { ... }, 'pages' => class ProcessWire\Pages { ... }, 'permissions' => class ProcessWire\Permissions { ... }, 'roles' => class ProcessWire\Roles { ... }, 'users' => class ProcessWire\Users { ... }, 'user' => class ProcessWire\User { ... }, 'session' => class ProcessWire\Session { ... }, 'input' => class ProcessWire\WireInput { ... }, 'buster' => class ProcessWire\ProCacheBuster { ... }, 'process' => class ProcessWire\ProcessPageView { ... }, 'page' => class ProcessWire\Page { ... }, 'options' => [...]] }, $method = 'render', $arguments = [], $type = ??? ).../Wire.php:484
150.07982336256ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ).../WireHooks.php:952
160.07982336256ProcessWire\TemplateFile->___render( ).../Wire.php:413
170.07982356816require( '/home/jlahijani/Sites/goodui.org/site/templates/tests.php ).../TemplateFile.php:328
180.54534062368ProcessWire\wireRenderFile( $filename = 'partials/recent-tests', $vars = ['recentTestsPerPage' => 20, 'currentTest' => NULL, 'pages' => class ProcessWire\Pages { }, 'tenPageArray' => class ProcessWire\PageArray { public $count = 0; public $items = [...]; public $selectors = '' }, 'seenPageArray' => class ProcessWire\PageArray { public $count = 1; public $items = [...]; public $selectors = '' }, 'segments' => []], $options = ??? ).../tests.php:54
190.54534062368ProcessWire\WireFileTools->render( $filename = 'partials/recent-tests', $vars = ['recentTestsPerPage' => 20, 'currentTest' => NULL, 'pages' => class ProcessWire\Pages { }, 'tenPageArray' => class ProcessWire\PageArray { public $count = 0; public $items = [...]; public $selectors = '' }, 'seenPageArray' => class ProcessWire\PageArray { public $count = 1; public $items = [...]; public $selectors = '' }, 'segments' => []], $options = [] ).../Functions.php:517
200.54534064264ProcessWire\Wire->__call( $method = 'render', $arguments = [] ).../WireFileTools.php:1482
210.54534064264ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['recentTestsPerPage' => 20, 'pages' => class ProcessWire\Pages { ... }, 'tenPageArray' => class ProcessWire\PageArray { ... }, 'seenPageArray' => class ProcessWire\PageArray { ... }, 'segments' => [...]] }, $method = 'render', $arguments = [], $type = ??? ).../Wire.php:484
220.54544064680ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ).../WireHooks.php:952
230.54544064680ProcessWire\TemplateFile->___render( ).../Wire.php:413
240.54544091360require( '/home/jlahijani/Sites/goodui.org/site/templates/partials/recent-tests.php ).../TemplateFile.php:328
253.98827273376ProcessWire\wireRenderFile( $filename = 'partials/test-kicker', $vars = ['test' => class ProcessWire\Page { public $id = 10381; public $name = '425'; public $parent = '/tests/'; public $template = 'test'; public $number = 425; public $full_name = ''; public $tags = '8381'; public $metric_repeater = '(RepeaterPageArray) 10385|10386'; public $app = ''; public $url_ = ''; public $data = [...] }, 'devices' => TRUE, 'screens' => TRUE, 'metricName' => FALSE], $options = ??? ).../recent-tests.php:206
263.98827273376ProcessWire\WireFileTools->render( $filename = 'partials/test-kicker', $vars = ['test' => class ProcessWire\Page { public $id = 10381; public $name = '425'; public $parent = '/tests/'; public $template = 'test'; public $number = 425; public $full_name = ''; public $tags = '8381'; public $metric_repeater = '(RepeaterPageArray) 10385|10386'; public $app = ''; public $url_ = ''; public $data = [...] }, 'devices' => TRUE, 'screens' => TRUE, 'metricName' => FALSE], $options = [] ).../Functions.php:517
273.98827275384ProcessWire\Wire->__call( $method = 'render', $arguments = [] ).../WireFileTools.php:1482
283.98827275384ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['test' => class ProcessWire\Page { ... }, 'devices' => TRUE, 'screens' => TRUE, 'metricName' => FALSE] }, $method = 'render', $arguments = [], $type = ??? ).../Wire.php:484
293.98837275800ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ).../WireHooks.php:952
303.98837275800ProcessWire\TemplateFile->___render( ).../Wire.php:413
313.98837296496require( '/home/jlahijani/Sites/goodui.org/site/templates/partials/test-kicker.php ).../TemplateFile.php:328
323.98977298240ProcessWire\urlFormatter( $url = '', $length = 20 ).../test-kicker.php:7
333.98977298240ucfirst( $string = NULL ).../ready.php:521
 by Jakub Linowski   Aug 03, 2022 Desktop Product

Jakub Linowski Tested Pattern #41: Sticky Call To Action In Test #425

In this experiment, the complete buy box on a product detail page, floated along as users scrolled through the long screen. The variation made sure the product choice and order now button was always visible. Impact on adds-to-cart and sales was measured.

Test #424 on
( ! ) Deprecated: ucfirst(): Passing null to parameter #1 ($string) of type string is deprecated in /home/jlahijani/Sites/goodui.org/site/ready.php on line 521
Call Stack
#TimeMemoryFunctionLocation
10.0000473496{main}( ).../index.php:0
20.06292283368ProcessWire\Wire->__call( $method = 'execute', $arguments = [0 => TRUE] ).../index.php:56
30.06292283368ProcessWire\WireHooks->runHooks( $object = class ProcessWire\ProcessPageView { }, $method = 'execute', $arguments = [0 => TRUE], $type = ??? ).../Wire.php:484
40.06292283784ProcessWire\Wire->_callMethod( $method = '___execute', $arguments = [0 => TRUE] ).../WireHooks.php:952
50.06292283784ProcessWire\ProcessPageView->___execute( $internal = TRUE ).../Wire.php:416
60.06552297832ProcessWire\ProcessPageView->renderPage( $page = class ProcessWire\Page { public $id = 1020; public $name = 'tests'; public $parent = '/'; public $template = 'tests'; public $numChildren = 411; public $title = 'Tests'; public $data = ['title' => 'Tests'] }, $request = class ProcessWire\PagesRequest { } ).../ProcessPageView.module:114
70.07892331992ProcessWire\Wire->__call( $method = 'render', $arguments = [] ).../ProcessPageView.module:184
80.07892331992ProcessWire\WireHooks->runHooks( $object = class ProcessWire\Page { public $id = 1020; public $name = 'tests'; public $parent = '/'; public $template = 'tests'; public $numChildren = 411; public $title = 'Tests'; public $data = ['title' => 'Tests'] }, $method = 'render', $arguments = [], $type = ??? ).../Wire.php:484
90.07902333952ProcessWire\Wire->__call( $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ).../WireHooks.php:1060
100.07902333952ProcessWire\WireHooks->runHooks( $object = class ProcessWire\PageRender { public $data = ['clearCache' => 1] }, $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }], $type = ??? ).../Wire.php:484
110.07902334368ProcessWire\Wire->_callMethod( $method = '___renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ).../WireHooks.php:952
120.07902334368ProcessWire\PageRender->___renderPage( $event = class ProcessWire\HookEvent { public $data = ['object' => class ProcessWire\Page { ... }, 'method' => 'render', 'arguments' => [...], 'return' => NULL, 'replace' => FALSE, 'options' => [...], 'id' => 'Page:100.0:render', 'cancelHooks' => FALSE, 'when' => 'after'] } ).../Wire.php:416
130.07972334904ProcessWire\Wire->__call( $method = 'render', $arguments = [] ).../PageRender.module:575
140.07972334904ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['wire' => class ProcessWire\ProcessWire { ... }, 'classLoader' => class ProcessWire\WireClassLoader { ... }, 'hooks' => class ProcessWire\WireHooks { ... }, 'config' => class ProcessWire\Config { ... }, 'notices' => class ProcessWire\Notices { ... }, 'urls' => class ProcessWire\Paths { ... }, 'log' => class ProcessWire\WireLog { ... }, 'sanitizer' => class ProcessWire\Sanitizer { ... }, 'datetime' => class ProcessWire\WireDateTime { ... }, 'files' => class ProcessWire\WireFileTools { ... }, 'mail' => class ProcessWire\WireMailTools { ... }, 'database' => class ProcessWire\WireDatabasePDO { ... }, 'db' => class ProcessWire\DatabaseMysqli { ... }, 'cache' => class ProcessWire\WireCache { ... }, 'modules' => class ProcessWire\Modules { ... }, 'procache' => class ProcessWire\ProCache { ... }, 'fieldtypes' => class ProcessWire\Fieldtypes { ... }, 'fields' => class ProcessWire\Fields { ... }, 'fieldgroups' => class ProcessWire\Fieldgroups { ... }, 'templates' => class ProcessWire\Templates { ... }, 'pages' => class ProcessWire\Pages { ... }, 'permissions' => class ProcessWire\Permissions { ... }, 'roles' => class ProcessWire\Roles { ... }, 'users' => class ProcessWire\Users { ... }, 'user' => class ProcessWire\User { ... }, 'session' => class ProcessWire\Session { ... }, 'input' => class ProcessWire\WireInput { ... }, 'buster' => class ProcessWire\ProCacheBuster { ... }, 'process' => class ProcessWire\ProcessPageView { ... }, 'page' => class ProcessWire\Page { ... }, 'options' => [...]] }, $method = 'render', $arguments = [], $type = ??? ).../Wire.php:484
150.07982336256ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ).../WireHooks.php:952
160.07982336256ProcessWire\TemplateFile->___render( ).../Wire.php:413
170.07982356816require( '/home/jlahijani/Sites/goodui.org/site/templates/tests.php ).../TemplateFile.php:328
180.54534062368ProcessWire\wireRenderFile( $filename = 'partials/recent-tests', $vars = ['recentTestsPerPage' => 20, 'currentTest' => NULL, 'pages' => class ProcessWire\Pages { }, 'tenPageArray' => class ProcessWire\PageArray { public $count = 0; public $items = [...]; public $selectors = '' }, 'seenPageArray' => class ProcessWire\PageArray { public $count = 1; public $items = [...]; public $selectors = '' }, 'segments' => []], $options = ??? ).../tests.php:54
190.54534062368ProcessWire\WireFileTools->render( $filename = 'partials/recent-tests', $vars = ['recentTestsPerPage' => 20, 'currentTest' => NULL, 'pages' => class ProcessWire\Pages { }, 'tenPageArray' => class ProcessWire\PageArray { public $count = 0; public $items = [...]; public $selectors = '' }, 'seenPageArray' => class ProcessWire\PageArray { public $count = 1; public $items = [...]; public $selectors = '' }, 'segments' => []], $options = [] ).../Functions.php:517
200.54534064264ProcessWire\Wire->__call( $method = 'render', $arguments = [] ).../WireFileTools.php:1482
210.54534064264ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['recentTestsPerPage' => 20, 'pages' => class ProcessWire\Pages { ... }, 'tenPageArray' => class ProcessWire\PageArray { ... }, 'seenPageArray' => class ProcessWire\PageArray { ... }, 'segments' => [...]] }, $method = 'render', $arguments = [], $type = ??? ).../Wire.php:484
220.54544064680ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ).../WireHooks.php:952
230.54544064680ProcessWire\TemplateFile->___render( ).../Wire.php:413
240.54544091360require( '/home/jlahijani/Sites/goodui.org/site/templates/partials/recent-tests.php ).../TemplateFile.php:328
254.04477339032ProcessWire\wireRenderFile( $filename = 'partials/test-kicker', $vars = ['test' => class ProcessWire\Page { public $id = 10320; public $name = '424'; public $parent = '/tests/'; public $template = 'test'; public $number = 424; public $full_name = ''; public $tags = '5940'; public $metric_repeater = '(RepeaterPageArray) 10324'; public $app = ''; public $url_ = ''; public $data = [...] }, 'devices' => TRUE, 'screens' => TRUE, 'metricName' => FALSE], $options = ??? ).../recent-tests.php:206
264.04477339032ProcessWire\WireFileTools->render( $filename = 'partials/test-kicker', $vars = ['test' => class ProcessWire\Page { public $id = 10320; public $name = '424'; public $parent = '/tests/'; public $template = 'test'; public $number = 424; public $full_name = ''; public $tags = '5940'; public $metric_repeater = '(RepeaterPageArray) 10324'; public $app = ''; public $url_ = ''; public $data = [...] }, 'devices' => TRUE, 'screens' => TRUE, 'metricName' => FALSE], $options = [] ).../Functions.php:517
274.04477341040ProcessWire\Wire->__call( $method = 'render', $arguments = [] ).../WireFileTools.php:1482
284.04477341040ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['test' => class ProcessWire\Page { ... }, 'devices' => TRUE, 'screens' => TRUE, 'metricName' => FALSE] }, $method = 'render', $arguments = [], $type = ??? ).../Wire.php:484
294.04487341456ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ).../WireHooks.php:952
304.04487341456ProcessWire\TemplateFile->___render( ).../Wire.php:413
314.04487362152require( '/home/jlahijani/Sites/goodui.org/site/templates/partials/test-kicker.php ).../TemplateFile.php:328
324.04627363896ProcessWire\urlFormatter( $url = '', $length = 20 ).../test-kicker.php:7
334.04627363896ucfirst( $string = NULL ).../ready.php:521
 by Sandis Viksna   Jul 28, 2022 Desktop Shopping Cart

Sandis Viksna Tested Pattern #45: Benefit Bar In Test #424

In this experiment, 3 reassurances were shown at the bottom of cart and checkout pages. The web site was selling health and nutrition products for males and one of the reassurances included "discreet shipping". Impact on sales was measured.

Test #423 on Expertinstitute.com by Ardit Veliu   Jul 26, 2022 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #110: Optional Field Labels In Test #423 On Expertinstitute.com

In this experiment, an "optional" label was shown near a message form field. Impact on overall leads was measured (requesting experts).

Test #422 on Volders.de by Daria Kurchinskaia   Jul 22, 2022 Desktop Mobile Shopping Cart

Daria Kurchinskaia Tested Pattern #3: Fewer Form Fields In Test #422 On Volders.de

A birthdate field was removed during a signup process for a paid contract cancellation service. Impact on progression (next step) and sales (completed transactions) was measured.

Test #421 on Amazon.com by Marika Francisco   Jul 15, 2022 Desktop Mobile Product

Marika Francisco Tested Pattern #43: Long Titles In Test #421 On Amazon.com

Fluke is an industrial manufacterer of measurement and calibration devices and they ran a test on their Amazon store for a series of their prodcts. Instead of using short product names, they tested longer and more descriptive ones. Impact was measured on sales.

Test #420 on Designlab.com by Daniel Shapiro   Jul 12, 2022 Desktop Mobile Product

Daniel Shapiro Tested Pattern #115: Pricing Comparison Table In Test #420 On Designlab.com

In this experiment, pricing plans were laid out horizontally for easier comparison. In the variation, most of the plan benefits, features and differences were also referenced using a single lable that was left-aligned. The idea was to make the variables aligned and therefore more comparable.

This pricing table appeared at the bottom of a long design program landing page. Impact on leads and applications was measured.