( ! ) Deprecated: strip_tags(): Passing null to parameter #1 ($string) of type string is deprecated in /home/jlahijani/Sites/goodui.org/site/templates/_og.php on line 13 Call Stack #TimeMemoryFunctionLocation 10.0000465560{main}( ).../index.php:0 20.04722252600ProcessWire\Wire->__call( $method = 'execute', $arguments = [0 => TRUE] ).../index.php:55 30.04722252600ProcessWire\WireHooks->runHooks( $object = class ProcessWire\ProcessPageView { }, $method = 'execute', $arguments = [0 => TRUE], $type = ??? ).../Wire.php:484 40.04722253016ProcessWire\Wire->_callMethod( $method = '___execute', $arguments = [0 => TRUE] ).../WireHooks.php:952 50.04722253016ProcessWire\ProcessPageView->___execute( $internal = TRUE ).../Wire.php:416 60.05702358912ProcessWire\ProcessPageView->renderPage( $page = class ProcessWire\Page { public $id = 6078; public $name = 'olark-better-landing-page'; public $parent = '/templates/'; public $template = 'template'; public $title = 'Olark Better Landing Page'; public $template_type = '(Page) 2448'; public $template_free = 0; public $ps_evidence_active = 0; public $screen_or_component = '(SelectableOptionArray) 1'; public $screen = '(Page) 1107'; public $best_number = 16; public $metric = '(Page) 1100'; public $company = '(Page) 6081'; public $title_appendix = ''; public $ps_base_checks_active = 1; public $ps_base_checks_number2 = 12; public $ps_explorations_active = 0; public $ps_uibits_active = 0; public $template_for_desktop = 1; public $template_for_mobile = 1; public $figma_url_repeater = '(RepeaterPageArray) 6080'; public $use_case_1 = 1; public $use_case_2 = 1; public $use_case_3 = 1; public $use_case_4 = 0; public $ps_inspirations_active = 1; public $ps_inspirations_number = 1; public $ps_inspirations_text = '<p>Back in 2015, Olark.com asked us to run a leap experiment on their homepage. And so we designed three variations which were then a/b tested with the aim of increasing signups. Each variation aimed to maximize gains by incorporating more drastic UI changes - some of which were supported by already tested patterns. This template has been directly inspired by the winning variation.</p>'; public $ps_inspirations_image = '(Pageimages) olark_betterhome_inspiration-2.png'; public $collaborators = '(PageArray) '; public $ps_base_checks_number1 = 1; public $ps_base_checks_text = ''; public $ps_base_checks_image = '(Pageimages) olark_betterhome_template.png'; public $meta_description = ''; public $data = ['title' => 'Olark Better Landing Page', 'template_type' => class ProcessWire\Page { ... }, 'template_free' => 0, 'ps_evidence_active' => 0, 'screen_or_component' => class ProcessWire\SelectableOptionArray { ... }, 'screen' => class ProcessWire\Page { ... }, 'best_number' => 16, 'metric' => class ProcessWire\Page { ... }, 'company' => class ProcessWire\Page { ... }, 'title_appendix' => '', 'ps_base_checks_active' => 1, 'ps_base_checks_number2' => 12, 'ps_explorations_active' => 0, 'ps_uibits_active' => 0, 'template_for_desktop' => 1, 'template_for_mobile' => 1, 'figma_url_repeater' => class ProcessWire\RepeaterPageArray { ... }, 'use_case_1' => 1, 'use_case_2' => 1, 'use_case_3' => 1, 'use_case_4' => 0, 'ps_inspirations_active' => 1, 'ps_inspirations_number' => 1, 'ps_inspirations_text' => '<p>Back in 2015, Olark.com asked us to run a leap experiment on their homepage. And so we designed three variations which were then a/b tested with the aim of increasing signups. Each variation aimed to maximize gains by incorporating more drastic UI changes - some of which were supported by already tested patterns. This template has been directly inspired by the winning variation.</p>', 'ps_inspirations_image' => class ProcessWire\Pageimages { ... }, 'collaborators' => class ProcessWire\PageArray { ... }, 'ps_base_checks_number1' => 1, 'ps_base_checks_text' => '', 'ps_base_checks_image' => class ProcessWire\Pageimages { ... }, 'meta_description' => ''] }, $request = class ProcessWire\PagesRequest { } ).../ProcessPageView.module:114 70.06832391496ProcessWire\Wire->__call( $method = 'render', $arguments = [] ).../ProcessPageView.module:184 80.06832391496ProcessWire\WireHooks->runHooks( $object = class ProcessWire\Page { public $id = 6078; public $name = 'olark-better-landing-page'; public $parent = '/templates/'; public $template = 'template'; public $title = 'Olark Better Landing Page'; public $template_type = '(Page) 2448'; public $template_free = 0; public $ps_evidence_active = 0; public $screen_or_component = '(SelectableOptionArray) 1'; public $screen = '(Page) 1107'; public $best_number = 16; public $metric = '(Page) 1100'; public $company = '(Page) 6081'; public $title_appendix = ''; public $ps_base_checks_active = 1; public $ps_base_checks_number2 = 12; public $ps_explorations_active = 0; public $ps_uibits_active = 0; public $template_for_desktop = 1; public $template_for_mobile = 1; public $figma_url_repeater = '(RepeaterPageArray) 6080'; public $use_case_1 = 1; public $use_case_2 = 1; public $use_case_3 = 1; public $use_case_4 = 0; public $ps_inspirations_active = 1; public $ps_inspirations_number = 1; public $ps_inspirations_text = '<p>Back in 2015, Olark.com asked us to run a leap experiment on their homepage. And so we designed three variations which were then a/b tested with the aim of increasing signups. Each variation aimed to maximize gains by incorporating more drastic UI changes - some of which were supported by already tested patterns. This template has been directly inspired by the winning variation.</p>'; public $ps_inspirations_image = '(Pageimages) olark_betterhome_inspiration-2.png'; public $collaborators = '(PageArray) '; public $ps_base_checks_number1 = 1; public $ps_base_checks_text = ''; public $ps_base_checks_image = '(Pageimages) olark_betterhome_template.png'; public $meta_description = ''; public $data = ['title' => 'Olark Better Landing Page', 'template_type' => class ProcessWire\Page { ... }, 'template_free' => 0, 'ps_evidence_active' => 0, 'screen_or_component' => class ProcessWire\SelectableOptionArray { ... }, 'screen' => class ProcessWire\Page { ... }, 'best_number' => 16, 'metric' => class ProcessWire\Page { ... }, 'company' => class ProcessWire\Page { ... }, 'title_appendix' => '', 'ps_base_checks_active' => 1, 'ps_base_checks_number2' => 12, 'ps_explorations_active' => 0, 'ps_uibits_active' => 0, 'template_for_desktop' => 1, 'template_for_mobile' => 1, 'figma_url_repeater' => class ProcessWire\RepeaterPageArray { ... }, 'use_case_1' => 1, 'use_case_2' => 1, 'use_case_3' => 1, 'use_case_4' => 0, 'ps_inspirations_active' => 1, 'ps_inspirations_number' => 1, 'ps_inspirations_text' => '<p>Back in 2015, Olark.com asked us to run a leap experiment on their homepage. And so we designed three variations which were then a/b tested with the aim of increasing signups. Each variation aimed to maximize gains by incorporating more drastic UI changes - some of which were supported by already tested patterns. This template has been directly inspired by the winning variation.</p>', 'ps_inspirations_image' => class ProcessWire\Pageimages { ... }, 'collaborators' => class ProcessWire\PageArray { ... }, 'ps_base_checks_number1' => 1, 'ps_base_checks_text' => '', 'ps_base_checks_image' => class ProcessWire\Pageimages { ... }, 'meta_description' => ''] }, $method = 'render', $arguments = [], $type = ??? ).../Wire.php:484 90.06832393456ProcessWire\Wire->__call( $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ).../WireHooks.php:1060 100.06832393456ProcessWire\WireHooks->runHooks( $object = class ProcessWire\PageRender { public $data = ['clearCache' => 1] }, $method = 'renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }], $type = ??? ).../Wire.php:484 110.06842393872ProcessWire\Wire->_callMethod( $method = '___renderPage', $arguments = [0 => class ProcessWire\HookEvent { public $data = [...] }] ).../WireHooks.php:952 120.06842393872ProcessWire\PageRender->___renderPage( $event = class ProcessWire\HookEvent { public $data = ['object' => class ProcessWire\Page { ... }, 'method' => 'render', 'arguments' => [...], 'return' => NULL, 'replace' => FALSE, 'options' => [...], 'id' => 'Page:100.0:render', 'cancelHooks' => FALSE, 'when' => 'after'] } ).../Wire.php:416 130.06902394416ProcessWire\Wire->__call( $method = 'render', $arguments = [] ).../PageRender.module:575 140.06902394416ProcessWire\WireHooks->runHooks( $object = class ProcessWire\TemplateFile { public $data = ['wire' => class ProcessWire\ProcessWire { ... }, 'classLoader' => class ProcessWire\WireClassLoader { ... }, 'hooks' => class ProcessWire\WireHooks { ... }, 'config' => class ProcessWire\Config { ... }, 'notices' => class ProcessWire\Notices { ... }, 'urls' => class ProcessWire\Paths { ... }, 'log' => class ProcessWire\WireLog { ... }, 'sanitizer' => class ProcessWire\Sanitizer { ... }, 'datetime' => class ProcessWire\WireDateTime { ... }, 'files' => class ProcessWire\WireFileTools { ... }, 'mail' => class ProcessWire\WireMailTools { ... }, 'database' => class ProcessWire\WireDatabasePDO { ... }, 'db' => class ProcessWire\DatabaseMysqli { ... }, 'cache' => class ProcessWire\WireCache { ... }, 'modules' => class ProcessWire\Modules { ... }, 'procache' => class ProcessWire\ProCache { ... }, 'fieldtypes' => class ProcessWire\Fieldtypes { ... }, 'fields' => class ProcessWire\Fields { ... }, 'fieldgroups' => class ProcessWire\Fieldgroups { ... }, 'templates' => class ProcessWire\Templates { ... }, 'pages' => class ProcessWire\Pages { ... }, 'permissions' => class ProcessWire\Permissions { ... }, 'roles' => class ProcessWire\Roles { ... }, 'users' => class ProcessWire\Users { ... }, 'user' => class ProcessWire\User { ... }, 'session' => class ProcessWire\Session { ... }, 'input' => class ProcessWire\WireInput { ... }, 'buster' => class ProcessWire\ProCacheBuster { ... }, 'process' => class ProcessWire\ProcessPageView { ... }, 'page' => class ProcessWire\Page { ... }, 'options' => [...]] }, $method = 'render', $arguments = [], $type = ??? ).../Wire.php:484 150.06912395768ProcessWire\Wire->_callMethod( $method = '___render', $arguments = [] ).../WireHooks.php:952 160.06912395768ProcessWire\TemplateFile->___render( ).../Wire.php:413 170.10102498368require( '/home/jlahijani/Sites/goodui.org/site/templates/_main.php ).../TemplateFile.php:340 180.10172528072include( '/home/jlahijani/Sites/goodui.org/site/templates/_og.php ).../_main.php:64 190.10362527760strip_tags( $string = NULL ).../_og.php:13 " />

Design A Better Home & Landing Screen
inspired by a +16% Signups Test from Olark

12 CHECKS DESKTOP & MOBILE FOR FIGMA

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Here is what’s included in the Home & Landing Screen template which can be used by Premium Members for:

1 Starting Inspiration

Back in 2015, Olark.com asked us to run a leap experiment on their homepage. And so we designed three variations which were then a/b tested with the aim of increasing signups. Each variation aimed to maximize gains by incorporating more drastic UI changes - some of which were supported by already tested patterns. This template has been directly inspired by the winning variation.

1 BASE TEMPLATE WITH 12 CHECKS

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Use This Template To Design Better When...

Use Case #1 Designing A New Screen Wireframe

This Figma template can be used when designing new UI screens from scratch. Instead of starting from a blank slate, use what has already worked for others to speed up your wireframing.

Use Case #2 Designing An A/B Test

You can also use this template when designing an experiment or a/b test. This template is based on and compatible with the GoodUI Catalyst Canvas for Figma.

Use Case #3 Reviewing An Existing Screen With Evidence-Based Checks

You can also use this template to review an existing screen with the provided annotations labeled as "Checks". Do to so, add your own notes and then hand-off to a designer.